CASE STUDY: The John Carroll School
Lighting the Way Capital Campaign

The Project

Launch a capital campaign to garner donor support for the master facilities plan focused on enhancing educational opportunities, school facility and technology.


Develop an impactful capital campaign theme to make a meaningful appeal to a broader giving community of alumni, parents and community.


By creating a campaign theme and mark – Lighting the Way – A. Bright Idea branded every element of the Capital Campaign to build awareness and make it clear how donor dollars would make a positive impact. A brand identity integrated across all collateral and communication tools, culminating with a video visually demonstrating the campaign theme and planned upgrades for the school facility.

Capital Campaign brand identity executed across custom marketing collateral package, including folder, rack cards, brochure and stationery for potential donor presentations.


The John Carroll School engaged both existing and new donors by using Lighting the Way Capital Campaign communication materials, meeting objectives of the campaign and master facilities plan while demonstrating the exceptional character of the institution, encouraging growth of the school and enabling the continuation of its mission in the 21st century.

dollars was raised towards the Capital Campaign. Two turf fields and an update entry drive were funded as a result of the project. The Capital Campaign continues to fund projects for the School.

210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186
348 E. Olive Avenue, Suite E, Burbank, CA 91502 | (p) 818.736.5696 | (f) 410.836.0186