CASE STUDY: Stella Maris
Simply Loving Life Advertising Campaign
Convey the strong relational experience of life at Stella Maris, inclusive of the relationships among families, residents, staff and care providers.
Develop a creative campaign, centered on video production for TV and digital online, showcasing the interactive lifestyle, care services and compassionate support residents experience at Stella Maris.
Visually depicting the fulfilling experience of daily life at Stella Maris, the video for digital online and TV commercials captured a series of special events and services along with everyday activities featuring residents, families, care providers and staff. The campaign theme, ‘Simply Loving Life,’ highlighted for all audiences – prospective residents and their families, prospective employees, donors and the community – how Stella Maris lives out its mission every day.
Judging creative for emotional impact is no easy feat. Still, when the client set the bar high by stating early on that the tenderness demonstrated in the video should “make people cry,” our team delivered. Overwhelming feedback from internal and external audiences demonstrated the video did indeed tug on heartstrings.