Position the community bank’s local business experts and quality financial products for heightened brand awareness.
Utilize strategic outreach and proactive public relations aligned with the overall business plan, creating brand-positioning opportunities to build traction and gain coverage in the regional market.
Proactive public relations, outreach and marketing tied to a strategic communications action plan, including social media engagement strategy.
Media pitching and outreach efforts resulted in increased placements with regional publications including the Washington Business Journal and Washington Post, as well as industry media sources. Highlighting the bank’s local approach through custom photography and redesigned product and service brochures were so well received, the theme was carried over into the annual report, which received praise among shareholders.