Whether a customer base is local, regional or national, and if its business model is B2B, B2C or both, A. Bright Idea takes a strategic approach to building brands and creating an impression among audiences within the wine, food and hospitality industries. With competition high, trends and interests ever-changing, we develop communication tools to cut through the noise, conveying a client’s brand promise and generating response.
To best exemplify its commitment to traditional hand-crafted manufacturing of artisanal pasta, our team designed and developed a clean, visually enticing website; scripted, filmed and produced an emotionally appealing video to communicate the brand’s story in the owners’ own words; and designed print advertising for industry trade publications highlighting both the brand’s focus on whole grain wheat and its long-standing commitment to quality.
Our team rebranded Chef’s Expressions to include a fresh logo with an illustrated swan representative of Chef’s Expressions' elegant food presentations, clean and fresh typography, married with a cool, soft color palette. Within the branding, we also developed the creative campaign, “Savor the Moment,” with a complementary type treatment. Using the new brand, we developed a suite of collateral and website, ensuring a fluid user experience with purposeful key messaging that highlights the benefits and offerings of Chef’s Expressions’ unique event design experience.
Want to see more in this industry? Check out all of our Food, Beverage & Hospitality related work.