VISUAL STYLE GUIDE
Using the newly developed building blocks of a new brand essence, our team crafted these elements into communications tools the client can use, complete with a visual style guide to support their ongoing branding efforts.
Harnessing the engaging elements of the client’s new brand essence, our team created a brochure, promoting the client as a resource within the Smithsonian Institution, and helping to build interest and awareness among museum visitors and the general public.
CONNECT NEWSLETTER TEMPLATE
Using consistent visual elements as outlined in the newly developed style guide, and making use of the Smithsonian Libraries’ new brand essence, our team designed a stylish newsletter template that increased the ease with which staff could keep readers informed as to current news and upcoming events.