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National Prescription Drug Take Back Day

National Prescription Drug Take Back Day

BRANDING
Elevating the public awareness campaign, we created a new custom logo to represent National Prescription Drug Take Back Day. The logo and branding incorporate a bold, Americana color palette, with representation of pills in large form and subtly connecting "Take" and "Back."

National Prescription Drug Take Back Day

CREATIVE EXECUTION
Our team prepared and coordinated Take Back Day creative assets across print, TV, radio, outdoor and digital platforms for 14 campaigns to date. This includes preparing English and Spanish design files for over 100 publications, exporting video and radio files per dozens of station specifications and sizing static and animated files for everything from Times Square billboards to mobile and display web ads.

National Prescription Drug Take Back Day

CREATIVE EXECUTION
Our team prepared and coordinated Take Back Day creative assets across print, TV, radio, outdoor and digital platforms for 14 campaigns to date. This includes preparing English and Spanish design files for over 100 publications, exporting video and radio files per dozens of station specifications and sizing static and animated files for everything from Times Square billboards to mobile and display web ads.

National Prescription Drug Take Back Day

NATIONAL ADVERTISING
In support of the DEA’s goal to collect unused, unwanted and expired medications, we developed a comprehensive national advertising campaign, coordinating with DEA divisions across the U.S. to implement print, TV, radio, outdoor and digital strategies. This process includes meticulous media planning and placement, followed by extensive reconciliation and thorough reporting.

National Prescription Drug Take Back Day

NATIONAL ADVERTISING
Our team prepared and coordinated Take Back Day creative assets across print, TV, radio, outdoor and digital platforms for 14 campaigns to date. This includes preparing English and Spanish design files for over 100 publications, exporting video and radio files per dozens of station specifications and sizing static and animated files for everything from Times Square billboards to mobile and display web ads.

National Prescription Drug Take Back Day

NATIONAL ADVERTISING
Our team prepared and coordinated Take Back Day creative assets across print, TV, radio, outdoor and digital platforms for 14 campaigns to date. This includes preparing English and Spanish design files for over 100 publications, exporting video and radio files per dozens of station specifications and sizing static and animated files for everything from Times Square billboards to mobile and display web ads.

National Prescription Drug Take Back Day

DAN RATHER CUSTOM PODCAST
We pitched and coordinated a custom 50-minute podcast with news journalist Dan Rather and DEA Administrator Robert Patterson. This included national promotion with over 26 million impressions, resulting in 750 downloads in one week - 22x above industry standards.



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