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Heroin and Opioid Awareness Week

Heroin and Opioid Awareness Week

BRANDING
Our team developed a custom mark to cohesively connect DEA awareness efforts with audiences of students, parents and community influencers. Branding highlighted the DEA’s three-pronged approach to the heroin and opioid epidemic which includes prevention, enforcement and treatment strategies.

Heroin and Opioid Awareness Week

CREATIVE EXECUTION
Using the custom mark, we created a full suite of creative assets, including digital, outdoor, radio and television ads, empowering target audiences to take part in saving communities from the heroin and opioid epidemic. Creative assets ran nationally as part of an integrated advertising campaign.

Heroin and Opioid Awareness Week

DIGITAL ADVERTISING
Using the custom mark, we created a full suite of creative assets including digital, outdoor, radio and television ads, empowering target audiences to take part in saving communities from the heroin and opioid epidemic. Creative assets ran nationally as part of an integrated advertising campaign.

Heroin and Opioid Awareness Week

TV CREATIVE
By activating key social influencers like Mario Lopez, we produced a television commercial to resonate with target audiences and strengthen the reach and impact of the campaign. Television commercials ran nationally within top programming across NBC, ABC and CBS, providing optimal reach while maximizing budget.

Heroin and Opioid Awareness Week

REPORTING DASHBOARD
Capturing the full breadth of coverage and added value of the awareness campaign, we developed a comprehensive reporting dashboard that delivered to DEA leadership and the U.S. Attorney General. The report included analytics and successes from the advertising campaign, as well as a detailed look at the added value afforded to the campaign through A. Bright Idea’s industry relationships and strategic planning.

Heroin and Opioid Awareness Week

PUBLIC AFFAIRS
Leveraging strategic partnerships, we brought added value to the DEA by securing unique, public affairs and community outreach content opportunities that featured an in-person interview with U.S. Attorney General Loretta Lynch and DEA Chief of Staff Mike Gill. The campaign earned over 272 minutes of public affairs programming through negotiated radio programming.



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