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Chesapeake Bank of Maryland

Chesapeake Bank of Maryland

"THE LIGHT THAT LEADS TO BETTER BANKING" ONLINE ADVERTISING
Introducing this 100-year-old community bank to a younger, tech-savvy audience, our team developed a digital marketing campaign with visual elements that played off of the bank’s lighthouse logo and a tagline that both continued the visual theme and emphasized the bank’s commitment to banking excellence. The campaign included both static and animated elements.

Chesapeake Bank of Maryland

POSTCARD MAILER
In a marketing mailer highlighting key benefits, our team provided support to promote Chesapeake Bank of Maryland’s expertise and relationship-driven approach through the announcement of its expanding leadership team with the addition of a new president. Utilizing an oversized-postcard, we provided design and copywriting support to develop a branded message to select bank customers as well as the president’s contacts.

Chesapeake Bank of Maryland

DIGITAL WEB ADS
In an effort to increase awareness of the bank’s lending and personal banking products, our team designed digital advertisements and developed a digital advertising strategy to geo-target current and potential banking customers. Utilizing brand styles and the campaign tagline, the digital ads tied back to existing messaging within an integrated campaign.

Chesapeake Bank of Maryland

BILLBOARD
To help increase awareness of the local community bank, our team provided design support on out-of-home advertising that utilized the brand identity and campaign tagline, “The light that leads to better banking.” The billboards were strategically located around the bank’s four branch offices.

Chesapeake Bank of Maryland

ADVERTISEMENTS
In support of the Bank's community-centric approach, our team designed sponsorship and promotional product ads showcasing the brand identity and the bank’s commitment to the community.

Chesapeake Bank of Maryland

DISPLAYS
With strong ties to the community, Chesapeake Bank of Maryland often participates in regional events and conferences, staying connected to customers and promoting its capabilities to prospective customers. Our team developed a new display booth, incorporating “The light that leads to better banking” campaign tagline and bank branding. The resulting display also allows for customization, providing the opportunity for the bank to choose appropriate display pieces, whether a business, personal or lending product focus.



210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186
348 E. Olive Avenue, Suite E, Burbank, CA 91502 | (p) 818.736.5696 | (f) 410.836.0186