After completing a brand audit, our team updated the Chef’s Expressions branding to include a redesigned logo with an illustrated swan representative of Chef’s Expressions elegant food presentations, clean and fresh typography, married with a cool, soft color palette. Within the branding, we also developed the creative campaign, “Savor the Moment,” with a type treatment complementary to the logo.
Implementing the new branding, we developed a full suite of marketing materials for Chef’s Expressions to use when pitching new clients or participating in trade shows and community events. This included customizable templates for menus, flyers, postcards and proposals, as well as posters and a unique booklet-style brochure featuring soft, cool colors and large imagery.
We designed an oversized pop-up backdrop, series of retractable banners, tents and table clothes for Chef’s Expressions to call attention to their set up at busy trade shows and community events. The materials included the new branding, as well as photos, integrating the creative campaign, “Savor the Moment.”
Our team designed the Chef’s Expressions website with a focus on brand consistency while also specifically tailoring the information architecture and flow of content to draw an increase in potential client interest. The design and structure ensure a fluid user experience with purposeful key messaging that highlights the benefits and offerings of Chef’s Expressions’ unique event design experience.
Promoting their lunch catering capabilities, our team used the Chef’s Expressions logo to create a complimentary sub-brand – Chef’s Express. This included logo adjustments and tagline development, as well as design and layout of a customizable menu template for the client to share with local businesses.
After launching Chef’s Express, a new concept of catered lunches delivered directly to your business, home or event, our team developed a menu to help Chef’s Expressions pitch their new culinary service to local businesses and potential customers. Our team developed the Chef’s Express mark and created the menu template, allowing for easy customization and in-house printing.