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Bureau of Land Management

Bureau of Land Management

CREATIVE CAMPAIGN AND OVERVIEW BROCHURE
As part of the Bureau of Land Management, the Wild Horse & Burro Program has a dual goal of managing both the health of the rangelands and the wild horses and burros that inhabit it. With a focus on increasing placement of horses and burros into private care, we developed a branded campaign inviting viewers to “Bring Home” their very own wild horse or burro. The overview brochure includes custom typography, information graphics and bright imagery, while working within the U.S. Department of Interior’s brand guidelines, to convey important information on the process.

Bureau of Land Management

OUTDOOR BANNERS
Promoting the Bureau of Land Management’s Wild Horse & Burro Program at events, we used vivid imagery of BLM animals and rangelands, contrasted with large, bold information to push audiences to contact BLM to bring home their very own unique animal.

Bureau of Land Management

ECO-SANCTUARY BROCHURE
Incorporating the branded campaign to build consistency, the brochure highlights eco-sanctuary partners and provides information on opportunities to observe wild horses through unique experiences.

Bureau of Land Management

QUICK FACTS BROCHURE
Helping to inform and educate the public on the importance of preserving and protecting both the rangelands and animals in BLM-managed areas, the brochure was designed with concise and comprehensive data, information graphics and folded out to a keepsake poster for display.

Bureau of Land Management

DISPLAY TENT
Using bold imagery and bright brand colors, the Wild Horse & Burro Program’s branded display tent incorporates custom typography and messaging to invite visitors to learn more about the program and process to bring home their very own wild horse or burro.

Bureau of Land Management

Outreach Video
To further communicate the complex, yet rewarding mission of the Wild Horse & Burro Program, the video uses a mix of animated information graphics and video footage of the rangelands and corrals to inform and educate audiences of the ongoing need for support and involvement.



210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186
348 E. Olive Avenue, Suite E, Burbank, CA 91502 | (p) 818.736.5696 | (f) 410.836.0186