BALTIMORE HEART BALL – STRATEGIC COMMUNICATION ACTION PLAN
Capitalizing on the 30th anniversary milestone and the first-ever professional sports team partnership as the annual event’s chair, the strategic communication action plan included targeted tactics for outreach and promotion among various audience groups, supporting AHA’s goals of event growth and increased engagement among new and existing donors.
American Heart Association
BALTIMORE HEART BALL – DIGITAL COMMUNICATIONS
Generating excitement and interest in the 30th anniversary of the Baltimore Heart Ball and partnership with the Baltimore Orioles, we developed digital marketing and advertising assets to capture attention and encourage engagement and support.