As a full-service creative agency we wear many different hats. We design, write, consult—and that’s just before our morning Starbucks! Keeping our creative minds challenged and inspired requires a motivated focus. Fortunately, we are able to draw inspiration from just about anywhere! Take a look into our creative process with some of our favorite methods of motivation:
1. Get online. With so much content online, we never know when we’ll find something that triggers our creative minds. We love to pin and post!
2. Collaborate. We make team brainstorming, discussions and creative kickoff meetings a large part of our process. Our staff offers unique perspectives, and since we hold team meetings in relaxed environments, the creative juices can just flow!
3. Word association. Even if the project elicits a visual element, sometimes beginning with words and working up to their visual counterparts makes for a better end result. Organizing ideas into lists helps us to think more clearly and determine what direction we take.
4. Back to the books. Thinking about synonyms of a word can really help get an idea going. While one word may not quite have the effect we’re looking for, another word that holds a similar significance may just be the portal to all of those wonderfully bright ideas to come.
5. Clip and save. We like to save everyday items we come across such as mail pieces, restaurant menus, coasters, magazine ads, labels, and business cards. Whether it’s the organization, type treatment or look of the material that appeals to us, the possibilities of what this little piece could play in a future design seem almost endless. Some call it hoarding; we call it inspiration collecting!
6. Party hearty. Whether we’re attending a business event, awards ceremony, or personal celebration, we love being inspired by different atmospheres, themes and sceneries.
7. Explore the outdoors. We often develop color palettes, textures and patterns from what we see in our everyday surroundings. Natural elements, as well as manmade, inspire us to another degree. The line pattern of a leaf or the texture of a tree trunk can play into many different designs.
8. Photography. A good photo can inspire a concept, a new perspective, a focal point, a color palette, a theme or mood, and much more. Browsing through beautiful imagery like National Geographic can really help.
9. Channel surf. Sometimes we just need to sit back and observe. Television is a virtual idea wonderland – bringing together a large variety of people, places and scenarios from diverse backgrounds and places.
10. Go back in time. Looking back at what we’ve created in the past, as well as what creative treasures history holds, brings about new challenges. We always look for ways to carry design to the next level. Sometimes a look back is the best place to start looking forward.
We focus on nurturing inspiration and building creativity as part of our daily activities—whether visually or verbally—and we hope these tips help to inspire you!