Shawn Nesaw

Social media moves fast. One minute you’re “poking” someone on Facebook (that’s actually still a feature) and the next you’re responding to a direct message using face filters and emojis on Instagram.

This blog keeps you up-to-date with all the new features social media has to offer. Instagram and LinkedIn introduced great enhancements in July. Read more about the new features below and try them out today.

Instagram

Earlier this month, Instagram rolled out a new feature allowing users to send photos or video replies to stories posted by those you follow. When watching a story, tap the camera button at the bottom of the screen to use the creative tools in the camera such as boomerang, face filters and stickers. When someone replies to your story with a photo or video, you’ll see it in your direct message inbox.

This new feature plays well for friends on Instagram but is also possible for business use. Customers and brand advocates now have the opportunity to engage with your brand using other creative means. Businesses could hold a contest to encourage engagement by awarding a prize for the best creative response to a section of your story.

LinkedIn

Throughout the month of July, LinkedIn released several great new features.

  • You can now customize the notifications you receive with new options including muting, turning off or even unfollowing.
  • It’s now possible to add up to nine photos in a post. Much like Facebook, LinkedIn lays out the photos in a collage. Post multiple photos from an event such as a meeting, conference, or volunteer day to further build either your personal brand or your business brand.
  • LinkedIn now provides insights about your audience. When you post an article or update, LinkedIn provides details about the employers of your target audience, their job titles and how they found your post. You can also see the number of people who reshared your post and who they are.

In the coming months, users will be able to record and share video directly in the LinkedIn mobile app. LinkedIn continues to provide useful features to professionally enhance a personal and business presence.

If you haven’t already, now is the time to update Instagram and LinkedIn apps by accessing the Google Play or the Apple App stores.

Looking Ahead

Check back next month for more social updates with the Social Scoop. Past issues also offer updates to ensure you have all the info you need to succeed.

 

 

 

 

Shawn Nesaw

Keeping up with all the updates to each social media platform is a daunting task. With no set schedule for updates, some channels have multiple updates in one month and zero updates in another. Similarly, some channels have numerous new additions in one update, while others don’t.

With social media constantly evolving, it’s imperative for social media pros to stay up to date with the latest from each platform so they can stay ahead of the curve and use new features to address communication goals as soon as possible. Let’s get right into it – here is the June social media update round-up.

Facebook 

June saw a big improvement to Facebook Live video with the implementation of closed captioning. This update provides more access to Facebook Live video for people with hearing impairments. For this feature to work, turn on captioning settings and the captions will automatically appear in your live video.

Safety Check was updated with four new features:

    • Fundraising
    • Expanding community help
    • Sharing a personal note when completing a safety check-in is completed
    • Introducing crisis descriptions

Facebook Messenger’s video chat in feature also received an update to now include animated reactions, filters, masks, effects and the ability to take screenshots of your video chat.

 

Instagram 

We all grow and change and so do our Instagram feeds. The new Archive feature, introduced in June, allows users to move photos previously shared on your feed into Archive where only you can see them.

If you change your mind, select “show on profile ” and the image will reappear in its original spot. Just click the circle arrow in the top right corner of the app to start archiving.

Also rolled out in June, after you go live on Instagram,  you are prompted to share a replay on your Instagram Story to let more people catch up on what they missed.

 

Twitter

In June, Twitter rolled out new features for businesses allowing them to add buttons to drive actions in Direct Messages (DM).

Probably the biggest change in June across all platforms was the Twitter facelift. This generous and well-deserved update to the Twitter user interface (UI) this month showed users that Twitter is still a viable social media player and that it listens to its users. Without getting too technical, here are the new changes to Twitter.

Click to watch
  • Slide right to access your profile, additional accounts, settings and more.
  • Refined the typography throughout the app so headlines are bolder and distinct from the rest of the text in your feed.
  • Round profile pics
  • The icons and the reply button changed from an arrow to a speech bubble and all the icons were slimmed down.

 

Snapchat

Snapchat unveiled Snap Map, which allows users to see what people are up to around the world by using the new maps feature. Pinch on the screen to zoom out and view the map. This feature allows you to also select your location settings so you can decide who can see your location while you are on the app.

Additionally, Snapchat introduced the ability to design custom Geofilters right in the app for any special occasion – birthdays, anniversary parties, weddings, bar mitzvahs, etc. Until now, this ability was reserved for desktop and designers. To get started, tap “On-Demand Geofilters” in Settings. Pricing for Geofilters starts at $5.99 in the app.

 

LinkedIn

LinkedIn received a few updates at once to improve the mobile experience. Now, you can see your connection history. Use this new feature to add some personal detail when you reach out.

Another new feature, Search Appearances, allows you to see how many people found you in search and the companies and job titles of the people searching for you.

Three other minor changes to the platform include:

  • Implementation of a new drag and drop feature allowing you to easily reorganize volunteer and education sections of your profile
  • Ability to add an image to any comment across the LinkedIn platform, when words just won’t do
  • Provide quick reply messages for when you want to reply, but don’t have the time

If you do not see these updates on your phone, go to the App Store or Google Play Store and update the apps to receive the latest features and check back next month for another roundup of social media updates.