Shawn Nesaw

We at A. Bright Idea love Halloween. Not only do we enjoy being creative all year, but there’s something special that this season that allows us to reach a bit further and let the juices really flow. It’s a time where many businesses abandon traditional advertising messages and have a little fun. Halloween is an excuse for creatives, and even non-creative types, to dig deep and explore their inner evil (…I mean creative) genius.
In the spirit of embracing creative advertising during the season, we invite you to check out some of the scary seasonal ads we love. Some are scary funny, while others are scary truths that take advantage of this time of year to enhance the organization’s key message and create a greater impact with the target audience.
Mall of America
We love the style and animation with the traditional spooky narration.
A festive continuation of a now iconic campaign.
Just a normal commercial with a hilarious twist at the end, making every woman laugh and every man sigh.

A retro look back at the McNuggets circa 1989 as they celebrate Halloween with Ronald.

Thank goodness M&M’s don’t really look like this! But the Thriller dance is a good rendition.

Although we like the vampire version (remember Dracula likes to “eat the peanut butter first…ha ha ha ha!”), Reece’s still knows how to capture the spirit – and lets just say it, they are one of the best candies to get in your bag!

Keep darks their darkest! This ad was designed by Euro RSCG Puerto Rico. (In collage below)
You may think, “what is so scary about this?” Take another look (vampire fans will appreciate the subtle effect). We also love the dark side of this creative. (In collage below)

Halloween Advertising

Additional ads from collage above:
Dentist Grim Reaper Ad
Dexter Hanibal Ad
Burger King Chucky
Developers and piracy
Screamfest Cinema
Hand Gel Subway

Shawn Nesaw

Last October we brought you the Top 10 Most Creative Halloween Costumes and we’re keeping the spooky spirit alive this year with A. Bright Idea’s Top 10 Halloween Candies. Share your favorite at or stop by our office for a treat from our purple candy bar!
1. Starburst
Isn’t life juicy?
2. Reese’s Peanut Butter Cups
There’s no wrong way to eat a Reese’s
3. Bit-O Honey
Suck ’em slow or chew ’em fast, the fun on your tongue was made to last
4. Good ‘N Plenty
Plenty Good
5. Kit-Kat
Give me a break
6. Butterfinger
Nobody better lay a finger on my Butterfinger
7. Hershey’s Bar
The great American chocolate bar
8. M&M’s
Melt in your mouth and not in your hand
9. Twizzler
Makes mouths happy
10. Snickers
Hungry? Why wait?

Shawn Nesaw

Yep, it’s that time of year again. The one night a year when it’s acceptable to wear a costume in public and eat ridiculous amounts of sugar – Halloween! To celebrate this crazy “holiday,” we’ve picked the top 10 most creative costumes. After all, we do kind of like creativity around here at the purple palace.
1. Natty Boh and the UTZ Girl
Really all you need is a case of beer and some snack packs if you’re Trick-or-Treating in B’more. A mustache for Boh and bow for UTZ is a good idea too!
2. Pantone Colors
It’s like the grown up version of crayon costumes. Pick your fav and match it – it’s that easy.
3. Snooki
Fist pump your way through the night with a nice poof and comfy slippers. The only thing missing will be the rest of the Jersey Shore crew!
4. Black Mail
Black jump suit with a letter attached to the chest. Here’s the catch: you have to “wear” a sketchy look all night too.
5. Lipton Tea Bag
All you need is mesh fabric, potpourri and poster board. This one is so easy, fun and smells good too!
6. That kid from ET
A classic from back in the day and all you need is a red hooded sweatshirt, a bike and an ET doll in the basket.
7. Charlie Brown
Good grief, this is a good idea! Perfect for the little kid or little kid at heart. A perfect pair for this costume – a Snoopy stuffed animal.
8. Mount Rushmore
Be famous for the day! Just replace one of the presidents in the famous monument with your own face. The question is: which president will you be?
9. Sue Sylvester (Glee)
Not only a popular TV show character, this is also a great Halloween costume as long as you portray the personality with it!
10. Stimulus Package
This one will really put the attention on you, I mean, who wouldn’t do a double take on a person wearing a great jump suit with fake money stapled to them. Really want to get attention? Substitute fake money for real money!
Here’s hoping you have a safe and fun Halloween this year. Don’t forget to check back in for our top 10 list next month. It’ll be a good one (I mean, aren’t they all!)