Shawn Nesaw

We walk through the gates of Oriole Park at Camden Yards, ride up the escalators and elevator to the Club Level and walk along the perimeter of the stadium through the long bending hall.

Fans of all ages and types decorate our journey to the suite that holds the best afternoon we’ll have since the fall, the last time we breathed in the Old Bay-infused air of downtown Baltimore.

Opening Day – a symbol of rebirth in many ways – calls us all out of hibernation and greets us with outstretched arms clad in black and orange as we emerge under the bright spring light.

For the baseball fan, Opening Day holds the promise of opportunity with a new season and a fresh start.

For the Bright Light, it delivers the social outlet we all crave since our last company-wide gathering at the Brightmans’ home where we celebrated the holidays.

This longstanding A. Bright Idea tradition invites our families and friends to celebrate their role in our work for a family-owned small business, recognizing how their support enables us to shine in the service we provide our clients.

Enjoying the game with our personal families and A. Bright Idea family all in one inclusive venue affords us a posture of appreciation. We thank our families and friends, and we thank each other with a spirited high-five over a homerun or a warm chicken tender. We also express immense gratitude for the “manager” and “head coach” of our award-winning team as they share their guidance all year long and provide this opportunity to fuel our collective souls.

Just like the collaboration of a winning baseball team, a supportive family and a collaborative creative team lead to the success we experience in supporting our clients’ goals.

Company traditions and all-hands outings like Opening Day help build the culture over revelations of shared interests and commonalities. When we step away from our desks for the afternoon and see past the professional to interact with the human, we learn things about each other.

You step out for five minutes during the seventh inning stretch while the pizza arrives, and a colleague saves you a slice before the stampede of children demolishes it all. You are forever grateful, and you now share a bond with that fellow human that translates back to the office when you reassume your professional roles.

Recognizing the power of bread and melted cheese, there’s no telling what an array of dessert can do. With our Verbal team’s typical vice of coffee and the Visual team’s of Mountain Dew, we’re a little obsessed with sugar. So, naturally, the dessert cart brings us to new heights, both in sugar highs and team spirit.

Whether it’s for the sport, the camaraderie, the food or the relief of trousers and pencil skirts for Orioles gear, we look forward to this exciting event every year.

Perhaps it’s the solar energy powering our bulbs, but our lights do seem to shine a little brighter once exposed to the aura of Opening Day.

We’ll see you all at the Yard!

Cari Ashkin

If A. Bright Idea had a middle name, ‘collaboration’ would’ve landed in bold, permanent marker on its birth certificate 20 years ago. An ever-evolving industry with continuously expanding offices, collaboration remains at our core, working together to bring the most unique and creative marketing solutions to our clients.

From Bel Air, Maryland to Sonoma, California, no task is completed alone. The hands and creative minds touching each project bring a unique twist to every piece produced, and it’s all because of the relationships we build within our office walls, or lack thereof.

The reality of it is this: some weeks, we spend more time with our coworkers than we do our own families. So, it’s simply inevitable that whether you see it as a blessing or a bad episode of the Brady Bunch, your colleagues become an extension of your family.

And while progressive, we’ve seen studies address whether open workspaces are actually beneficial when it comes to fueling creativity and developing a positive work culture among the team. Many argue open work environments are creatively limiting, as some feel discouraged by the idea of sharing authentic views and opinions because of the anticipated reaction from more experienced team members.

Open offices can act as a feeding ground for pet peeves. You hear every sniffle of your coworker’s cold, every last bite of your colleague’s lunch and sometimes, if you’re really lucky, your awareness of your desk mate’s every move becomes so heightened that you can practically hear them blink. At the end of the day, though, open workspaces allow strong and positive relationships to form between you and the very person who answered the phone at a record-breaking decibel just a few minutes ago.

So, when it comes to running a business or working for one with an open floor plan, it’s important to know the possibilities that can come as an added benefit, as long as you place yourself in the right mindset.

Our team bounced a few ideas off of our nonexistent cubical walls and determined the following pros far outweigh any cons. With an open workspace, you’re awarded the opportunity to:

  • Get to know your manager’s expectations
  • Share ideas with one another
  • Establish stronger bonds, leading to stronger collaboration
  • Understand the strengths of a diverse team
  • Support your colleagues
  • Find quick solutions
  • Become a team

At A. Bright Idea, we truly see one another as members of our family, and we welcome the idea of forming bonds to build trust – bonds which ultimately create the foundation for the creative work we produce. Only good can come from a work environment comprised of individuals on whom you can confidently depend to help your ideas flourish.


Placing the right mix of staff with diverse strengths and personalities helps cultivate this family mentality, and though we understand the concept may not serve the needs of every industry, business or organization, we view our open workspace as a key element in the formula for success.

What are your thoughts on open workspaces? Share with us in the comment section below!