Shawn Nesaw

We walk through the gates of Oriole Park at Camden Yards, ride up the escalators and elevator to the Club Level and walk along the perimeter of the stadium through the long bending hall.

Fans of all ages and types decorate our journey to the suite that holds the best afternoon we’ll have since the fall, the last time we breathed in the Old Bay-infused air of downtown Baltimore.

Opening Day – a symbol of rebirth in many ways – calls us all out of hibernation and greets us with outstretched arms clad in black and orange as we emerge under the bright spring light.

For the baseball fan, Opening Day holds the promise of opportunity with a new season and a fresh start.

For the Bright Light, it delivers the social outlet we all crave since our last company-wide gathering at the Brightmans’ home where we celebrated the holidays.

This longstanding A. Bright Idea tradition invites our families and friends to celebrate their role in our work for a family-owned small business, recognizing how their support enables us to shine in the service we provide our clients.

Enjoying the game with our personal families and A. Bright Idea family all in one inclusive venue affords us a posture of appreciation. We thank our families and friends, and we thank each other with a spirited high-five over a homerun or a warm chicken tender. We also express immense gratitude for the “manager” and “head coach” of our award-winning team as they share their guidance all year long and provide this opportunity to fuel our collective souls.

Just like the collaboration of a winning baseball team, a supportive family and a collaborative creative team lead to the success we experience in supporting our clients’ goals.

Company traditions and all-hands outings like Opening Day help build the culture over revelations of shared interests and commonalities. When we step away from our desks for the afternoon and see past the professional to interact with the human, we learn things about each other.

You step out for five minutes during the seventh inning stretch while the pizza arrives, and a colleague saves you a slice before the stampede of children demolishes it all. You are forever grateful, and you now share a bond with that fellow human that translates back to the office when you reassume your professional roles.

Recognizing the power of bread and melted cheese, there’s no telling what an array of dessert can do. With our Verbal team’s typical vice of coffee and the Visual team’s of Mountain Dew, we’re a little obsessed with sugar. So, naturally, the dessert cart brings us to new heights, both in sugar highs and team spirit.

Whether it’s for the sport, the camaraderie, the food or the relief of trousers and pencil skirts for Orioles gear, we look forward to this exciting event every year.

Perhaps it’s the solar energy powering our bulbs, but our lights do seem to shine a little brighter once exposed to the aura of Opening Day.
We’ll see you all at the Yard!

Shawn Nesaw

You may already know, we’re all baseball fans here at A. Bright Idea, so to celebrate the start to the 2011 season, we present our favorite top 10 major league baseball logos of all time, chosen by our creative experts, Facebook fans and Twitter followers. Thank you again for all of your responses!
1. Baltimore Orioles
This classic, cartoon-style logo represents A. Bright Idea’s hometown team and served as the primary logo for the team from 1967-1992. On this one, take note of the bright orange circle surrounding the illustration of the bird and the fun, confident, inviting expression on his face.
2. Milwaukee Brewers
The Brewers retro logo from 1978-1993 makes it to the top of the list with its clever use of typography, representing the M and B, while also creating the image of a baseball glove.
3. Chicago Cubs
Representing the ‘ole red, white and blue, the vintage Cubs logo emotes an Americana past-time of peanuts and cracker jacks on a sunny summer day at the ball park.
4.  Detroit Tigers
The classic Detroit newspaper-like “D” logo represents the solid imagery that stands the test of time. Used throughout the entire city, in a variety of locales, the logo resonates as the quintessential design of Detroit.
5. New York Mets
The classic New York skyline brings a sense of nostalgia to the Mets logo. The silhouette of the city matched with the blue writing and orange accents made everyone want to go and ‘Meet the Mets.’
6. Cincinnati Reds
Emoting the good ole’ days at the ballpark, the old Cincinnati Reds logo, displays a baseball head mascot running in the center of a bold red ‘C’ and was referred to as the ‘Big Red Machine.’ You can’t help but think of this as a cool and fun logo.
7. Minnesota Twins
This strong use of red, white and blue colors shows a clear representation of America’s game. The slanted font used for the ‘Twins’ pops out and represents this team well.
8. San Diego Padres
The old Padres logo (used 1969-1984) represents the Friar theme and colors, including a caricature-type drawing. This classic brings a sense of humor with it, that’s for sure!
9. Los Angeles/Anaheim Angels
While the Angels have changed their logo and color combination multiple times, the use of a classic halo, most of the time over the ‘A’ remains something they have never thrown out. Plus, who doesn’t think of ‘Angles in the Outfield’ when you hear this name or see the logo?
10. Boston Red Sox
The Boston Red Sox has one of the most loyal fan bases. Even in the ‘drought’ when the Sox couldn’t catch a break, Boston fans proudly wore the classic red socks logo anywhere they went. Now that the team is a powerhouse, you’ll find this classically designed logo everywhere with the bold red, white and blue colors.