How to Position Your Business for Success

BY CYNTHIA NUTWELL
December 2011

Expert Advice on Budgets, Marketing and More

In today’s uncertain economy, successful businesses are implementing strategies to ensure their long-term success. Whether it’s increasing budgets for growth or crafting effective marketing, I95 BUSINESS probed three business owners for ideas on how to position for success.

Positioning for Growth
Anita Brightman, president of A. Bright Idea Advertising & Public Relations, positions her 19-person firm for growth. With offices on both coasts, Brightman’s agency expansion is due to large federal contracts, small business brand development and environmental remediation projects. Brightman also deals with companies and clients who want to do more with shrinking budgets.

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