Shawn Nesaw

Social media moves fast. One minute you’re “poking” someone on Facebook (that’s actually still a feature) and the next you’re responding to a direct message using face filters and emojis on Instagram.

This blog keeps you up-to-date with all the new features social media has to offer. Instagram and LinkedIn introduced great enhancements in July. Read more about the new features below and try them out today.

Instagram

Earlier this month, Instagram rolled out a new feature allowing users to send photos or video replies to stories posted by those you follow. When watching a story, tap the camera button at the bottom of the screen to use the creative tools in the camera such as boomerang, face filters and stickers. When someone replies to your story with a photo or video, you’ll see it in your direct message inbox.

This new feature plays well for friends on Instagram but is also possible for business use. Customers and brand advocates now have the opportunity to engage with your brand using other creative means. Businesses could hold a contest to encourage engagement by awarding a prize for the best creative response to a section of your story.

LinkedIn

Throughout the month of July, LinkedIn released several great new features.

  • You can now customize the notifications you receive with new options including muting, turning off or even unfollowing.
  • It’s now possible to add up to nine photos in a post. Much like Facebook, LinkedIn lays out the photos in a collage. Post multiple photos from an event such as a meeting, conference, or volunteer day to further build either your personal brand or your business brand.
  • LinkedIn now provides insights about your audience. When you post an article or update, LinkedIn provides details about the employers of your target audience, their job titles and how they found your post. You can also see the number of people who reshared your post and who they are.

In the coming months, users will be able to record and share video directly in the LinkedIn mobile app. LinkedIn continues to provide useful features to professionally enhance a personal and business presence.

If you haven’t already, now is the time to update Instagram and LinkedIn apps by accessing the Google Play or the Apple App stores.

Looking Ahead

Check back next month for more social updates with the Social Scoop. Past issues also offer updates to ensure you have all the info you need to succeed.

 

 

 

 

Shawn Nesaw

Keeping up with all the updates to each social media platform is a daunting task. With no set schedule for updates, some channels have multiple updates in one month and zero updates in another. Similarly, some channels have numerous new additions in one update, while others don’t.

With social media constantly evolving, it’s imperative for social media pros to stay up to date with the latest from each platform so they can stay ahead of the curve and use new features to address communication goals as soon as possible. Let’s get right into it – here is the June social media update round-up.

Facebook 

June saw a big improvement to Facebook Live video with the implementation of closed captioning. This update provides more access to Facebook Live video for people with hearing impairments. For this feature to work, turn on captioning settings and the captions will automatically appear in your live video.

Safety Check was updated with four new features:

    • Fundraising
    • Expanding community help
    • Sharing a personal note when completing a safety check-in is completed
    • Introducing crisis descriptions

Facebook Messenger’s video chat in feature also received an update to now include animated reactions, filters, masks, effects and the ability to take screenshots of your video chat.

 

Instagram 

We all grow and change and so do our Instagram feeds. The new Archive feature, introduced in June, allows users to move photos previously shared on your feed into Archive where only you can see them.

If you change your mind, select “show on profile ” and the image will reappear in its original spot. Just click the circle arrow in the top right corner of the app to start archiving.

Also rolled out in June, after you go live on Instagram,  you are prompted to share a replay on your Instagram Story to let more people catch up on what they missed.

 

Twitter

In June, Twitter rolled out new features for businesses allowing them to add buttons to drive actions in Direct Messages (DM).

Probably the biggest change in June across all platforms was the Twitter facelift. This generous and well-deserved update to the Twitter user interface (UI) this month showed users that Twitter is still a viable social media player and that it listens to its users. Without getting too technical, here are the new changes to Twitter.

Click to watch
  • Slide right to access your profile, additional accounts, settings and more.
  • Refined the typography throughout the app so headlines are bolder and distinct from the rest of the text in your feed.
  • Round profile pics
  • The icons and the reply button changed from an arrow to a speech bubble and all the icons were slimmed down.

 

Snapchat

Snapchat unveiled Snap Map, which allows users to see what people are up to around the world by using the new maps feature. Pinch on the screen to zoom out and view the map. This feature allows you to also select your location settings so you can decide who can see your location while you are on the app.

Additionally, Snapchat introduced the ability to design custom Geofilters right in the app for any special occasion – birthdays, anniversary parties, weddings, bar mitzvahs, etc. Until now, this ability was reserved for desktop and designers. To get started, tap “On-Demand Geofilters” in Settings. Pricing for Geofilters starts at $5.99 in the app.

 

LinkedIn

LinkedIn received a few updates at once to improve the mobile experience. Now, you can see your connection history. Use this new feature to add some personal detail when you reach out.

Another new feature, Search Appearances, allows you to see how many people found you in search and the companies and job titles of the people searching for you.

Three other minor changes to the platform include:

  • Implementation of a new drag and drop feature allowing you to easily reorganize volunteer and education sections of your profile
  • Ability to add an image to any comment across the LinkedIn platform, when words just won’t do
  • Provide quick reply messages for when you want to reply, but don’t have the time

If you do not see these updates on your phone, go to the App Store or Google Play Store and update the apps to receive the latest features and check back next month for another roundup of social media updates.

Katie Bouloubassis

We developed our own list of major social media trends we think are really going to take off this year. Since some of the items on our list were relatively mainstream last year, we’ll explain each tool and give our insight on how you and/or your business can utilize these this year, either on your social media accounts or website.

2017 marks the 20th anniversary of the emergence of social media. Since its humble and somewhat intangible beginnings, social media has become the way to engage audiences in a discussion surrounding campaigns and increasing brand awareness for businesses and products. Consumers also seek reviews from family and friends about products and services through social media before making decisions to buy. The content users post on their social media channels evolves as quickly as the tools used to capture the content.

At A. Bright Idea, we continuously research the latest applications, tools and techniques. Here are the top four social media trends we’re excited about and look forward to implementing this year:

Boomerang: One of the hottest features we’ve seen in the past six months is Boomerang. This Instagram-exclusive feature loops a series of photographs together to create movement, making them visually similar to a GIF. Users can film Boomerangs within the Instagram app, adding it to their “story” or through the stand-alone Boomerang app. As video continues to rise in popularity throughout social media, Boomerang adds another level of engagement, furthering the wide use of video features to every day users. If you’re on Instagram, you should try Boomerang. We recommend using it once per story and very infrequently in your actual Instagram feed. Boomerangs are compatible on Facebook and Twitter, as well as Instagram.

When you win new business!

Live Video: Live video serves a purpose for broadcasting information or entertainment. It gives audiences a direct connection with the broadcaster in real-time for a true-to-life experience. Facebook, Instagram and Periscope are the most popular applications offering this service. Live video thrives due to its unedited, unrehearsed and in-the-moment content. The uses of live video are many and worth a try. If you’re looking to boost engagement on Facebook, we recommend using Facebook Live to get a nice bump in engagement. Facebook algorithms play favorites with their in-app tools, allowing your live video content to reach more people than a normal photo or video. We recently wrote a blog to serve as the beginners guide to using Periscope for live video. You can use the tips in that article for any live video application.

360 Video and Photographs:
Panoramic video and photographs give a 360-degree view from where the user stands. Images and video captured leaves a lasting impression from the stunning views or perspectives of the photographer. For social media, posting 360 images provides the audience with an interesting perspective. The post becomes more engaging, enticing audiences to interact with the photo to see the entire image. Currently, Facebook allows users to post their panoramic or 360 photographs directly to their account. YouTube supports 360 video. We anticipate an uptick in 360 video use with event centers and venues trying to showcase their amazing spaces to potential audiences. 360 video improves leaps and bounds on the Y2K era “virtual tour” with the use of Virtual Reality viewing devices and interactive features within the video.
Click the photo to enter the full interactive experience on Facebook (view on your phone for the best results)

Drones: Another popular piece of technology that we think is going to make waves on social media is drones. Drones are radio-controlled aircrafts used in many practical functions. The aircrafts vary in size, shape, type and capability. First introduced in military surveillance applications, todays off-the-shelf drones are primarily used by professional and novice photographers and hobbyists alike. In order to operate a drone, you must first register the craft with the Federal Aviation Administration (FAA). Guidelines for flight are listed on their website under “Fly for Fun.” Drones squeezed their way into the mainstream in 2016, mostly on YouTube but now Target and Best Buy sell drones so we’re anticipating seeing more wondrous drone video and photography on Facebook and Instagram this year.

It’s a bird, it’s a plane, no, it’s our drone “Buzz”.

As with everything in life, “everything in moderation.” The same is true for social media. The trends above balance accounts and create diversity of posts while adding personality and fun to a feed. However, you can have too much of a good thing. Use the trending social media services sparingly. A feed of nothing but Boomerangs and drone shots might get engagement in the beginning but will become unexciting to audiences over time.

Let us know the top social media trends you engage with on a daily basis by commenting below.

iPhone Apps and Marketing

abimaster | May 31, 2011
Popular iPhone Apps

It seems that everyday someone new jumps on the iPhone or iPad bandwagon; talking about their new apps and the innovative and exciting capability they just acquired. Companies and agencies recognize this new medium to reach consumers, and some even created their own apps. But the true question is – how to do it effectively?

How can an organization reach their target audience through an app? It must be useful and optimize the brand all at the same time.

When contemplating the best way to launch an iPhone app, consider these suggestions to boost its success.

1) Clearly identify the target audience, and expectations
Like any marketing plan, identify the target audience and outline the expectations and objectives. Creating an app reaches an entirely new audience, and this form of mobile marketing is interactive, driven to cause consumers to act. Most importantly, do not confuse your wants with your target audience’s expectations. Ensure that your app clearly adheres to your brand.

2) Optimize your App’s Name
Recognize the importance of creating a concise name that communicates the purpose of your app to your target audience. Be clever and creative to cut through the static but hold true to what your app delivers.

Incorporate keyword phrases into description copy. Because pages get indexed within iTunes and then ranked by major search engines, do not use the app or company in the keyword descriptions. Utilize auto-suggested keywords since these optimize the search functionality.

3) Blog about it
Create buzz around the new app by blogging. Bloggers create a cyber environment that discusses the functions of the app, what it does and why they like it. Try and get ahead of the curve and start your own blogs before others begin writing about it. Create positive messaging and lay the groundwork for other bloggers and traditional media outlets.

4) Plan, Plan, Plan
Plan how to measure success of your app. Whether this involves financial success or overall awareness and recognition of your brand, a carefully crafted plan must be implemented and results monitored.

Now that we’ve shared our thoughts about creating apps, check out some of A. Bright Idea’s favorites:

• Trover
• Photosynth
• Facebook
• Pandora
• Fooducate
• Mashable!
• WalletZero