A. Bright Idea

We were especially excited to put 2020 behind us and look forward with the new year with hope and optimism.

2021 marks A. Bright Idea’s silver anniversary. From this 25-year milestone, we look back on one incredible journey and toward blazing more trails and pushing ourselves and the creative communications industry to reach new heights.

So, we acknowledge this accomplishment, not to assign importance to an arbitrary number of years but instead reflect on what it took to reach this coming of age and our trajectory from here.

Like many small businesses across the country, the beginning of A. Bright Idea started with a simple vision — a person wanting to pioneer her own way. Anita A. Brightman found inspiration from within and with the support of her family, friends and mentors, to create her own agency in 1996 after feeling lost in the large corporate setting, yearning to not only write but create and ultimately lead. At the start of her journey, a former colleague doubted the 26-year-old ‘s choice but Anita used his lack of faith to fuel a path to success.

From our agency’s foundations, we grew methodically and expanded from a home-based business to a full-service agency with offices coast to coast. Our process-oriented culture has in turn become the hallmark of our brand, a culture that’s methodical, imaginative and collaborative.

We’re excited to start celebrating. For the next 12 months, we will mark this special year with Silver & Shine moments. Look for our new webinar series and participate in two trivia contests on Facebook and Instagram where we’re giving away some great ABI swag and other fun goodies while also sharing tons of great anecdotes from Anita and other employees. You’ll get to see photos and videos to inspire or make you laugh, and of course, help you get to know us a bit better!

In many, if not most ways, we owe a toast to you. We have little room in this one blog post to provide a full compilation of client success stories over a quarter century but suffice it to say each one helps chronicle our story. Thank you and let the party begin.

Shawn Nesaw

Creative agency will provide strategic marketing, design and advertising support
A. Bright Idea Advertising and Public Relations will provide marketing and creative campaign development support as Stella Maris marks 60 years of elder care and the 30 years of hospice care as Baltimore’s premier provider of long-term care, assisted living and hospice care.
“We are thrilled to work with Stella Maris and welcome the opportunity to utilize our full range of services for a strategic and comprehensive campaign recognizing the organization’s important contributions to the Baltimore community,” said T.J. Brightman, Vice President of Client Relations. “We look forward to promoting Stella Maris’ strong history of compassionate and professional care to the region through dynamic creative.”
This year marks 60 years of Stella Maris serving the needs of the Baltimore community. Stella Maris has been a leader in providing care for elders, with services including senior living facilities, home care, long-term care, rehabilitation, dementia care, as well as a full-service senior day center. Stella Maris is also celebrating another milestone this year, with 30 years of hospice care – one of the first Medicare certified hospices in the state. The anniversary campaign will celebrate Stella Maris’ tradition of high-quality, compassionate care with a reputation unsurpassed in Baltimore.
A. Bright Idea’s experience working with clients in the hospital, physician and health-related industry, as well as past performance results and new strategic recommendations led to the firm’s selection by Stella Maris.

Shawn Nesaw

Before Ann, Kathy Lee and Hoda, the TODAY show had Margaret Larson, Florence Henderson and Lee Meriwether pioneering the role of woman in broadcast journalism. If you caught some of this morning’s broadcast of the TODAY show, then you already know the popular network program proudly celebrated its 60-year anniversary on-air this morning. Today’s program specifically highlighted the original women of the TODAY show, formally called “TODAY Girls.”
They weren’t just popular for their looks and wit, but these women pioneers were some of the first in the industry to make it on screen with important journalistic responsibilities, including weather, lifestyle and news segments. In fact, the men of the industry were sure women wouldn’t make it on network television, yet opted to compromise by allowing these women to appear on the morning news, a new program concept the men were sure no one would actually watch.
As one of the first co-anchors of the TODAY show – before she was even officially given the title – Barbara Walters also explained today about how she initially compromised on her role in conducting interviews and was allowed to ask the fourth question, Perhaps that’s how Walters learned to make her questions count by asking the tough ones.
Now it’s 60-years later, the original TODAY Girls, along with Walters and the female anchors to follow, made the show what it is today and are yet another example of pioneering women we salute here at A. Bright Idea.