Just in time for the presidential election, Twitter has recently launched a new service called Twitter Political Index or Twindex. Unlike information provided by traditional polling companies, Twindex harnesses the power of Twitter’s massive user date to monitor and report on users’ moods to provide real-time presidential candidate trends. Using an established baseline, Twitter’s data partner Topsy, analyzes tweets from users on our presidential candidates, monitors sentiment, compares the two candidates and assigns a point value to each.
Contrary to what you might be thinking, Twitter user data does actually reflect the public/voter trends – proven during this past year’s primaries. Twitter saw trends in user activity supporting Mitt Romney, while Rick Santorum’s declined – and look who’s representing the GOP now.
So what does this mean? Are we headed into an age where technology will impede further into the traditional election process? Will electoral votes need to be gathered if we can process data aggregately? That’s probably unlikely, but technology really is proving to show a new era of data collection and endless uses for it. With more and more users of social media expressing opinions and providing feedback, the ability for organizations – political, commercial, nonprofit, etc. – to use this data and learn from it, such as adjusting key messages, branding and public perception, is amazing.
Nonetheless, whether you’re blue or red, donkey or elephant, this year’s election will prove to be an exciting one and you have an even greater ability to be part of the process!
Check it out! CNN.com: How do you feel about Romney and Obama? Ask the ‘Twindex’ http://www.cnn.com/2012/08/02/tech/social-media/twitter-new-political-index/index.html?hpt=te_r1