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Alison Tagliaferri

Purple reign

Pantone’s 2018 Color of the Year, Ultra Violet, marks the fourth time Pantone has selected a purple, or a variety of purple, as the Color of the Year: Radiant Orchid, a solid purple, in 2014; Blue Iris, a blue purple, in 2008; and Fuchsia Rose, described by Pantone as a “bright pink and purple” but looks like pink to most of us, in 2001.

When Pantone named Ultra Violet, a deep royal purple, the latest Color of the Year, the news thrilled our Bright Lights because we’re passionate lovers of purple.

It’s not because of our hometown pride in the purple-clad Baltimore Ravens, a team that, like A. Bright Idea, began in 1996. Beyond visually representing A. Bright Idea, purple is our brand.

Pantone sets the standard for colors used by the print and design industry. As a graphic designer, when I sit down to begin a logo or design, I sit down with a Pantone book. Like every designer, I turn to a Pantone book when it comes time to pick a color palette for a project. That helps me find colors that work together well in the Pantone swatch book. I also bring a Pantone color book to every press check to make sure the print color matches.

The Pantone Color Institute staff has selected a Color of the Year since 2000 and bases the selection on their analysis of pop culture, fashion, design and current events. Last year’s pick of Greenery as the 2017 Color of the Year represented a new beginning. Pantone describes Ultra Violet as the color that “lights the way” for what is to come. That phrase also resonates with us as Bright Lights who help light the way for our clients.

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” Pantone wrote in the announcement. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

Courtesy of Pantone

Purple inspires creativity. A mindful color that energizes, yet calms, purple can represent sophistication, happiness, brightness and so much more. Purple’s not feminine or masculine. It’s gender neutral, allowing for a wide range of uses.

Pantone’s Color of the Year influences design trends across industries. In addition to A. Bright Idea, the designer handbag company where I started my career always incorporated the Pantone Color of the Year into the new line.

While it’s complementary to yellow, purple works well with a wide range of colors. Its popularity with designers may be one reason Pantone has picked a shade of purple four times for Color of the Year since 2000. Unlike a red or orange that tries to grab your attention, purple conveys tranquility and contemplation. A designer also can use it in larger color blocks.

For those of us at A. Bright Idea, purple always remains in style, providing our graphic designers with versatility. Tell us how you plan to incorporate Ultra Violet in the new year by commenting below.

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