With the recent historic approval of the Internet’s domain naming system by the Internet Corporation for Assigned Names and Numbers (ICANN), organizations will soon possess the opportunity to use brand names in their URL’s. Branded top level domain’s (gTLD) will begin to replace the alphabet soup we’ve been used to including .com, .info, .biz, .net and others, creating unique and immediately recognizable URLs and allow for new and increased branding opportunities. This change provides companies with an unlimited number of globally recognizable URLs tied directly to their brand, product or industry. Applications for new branded URL’s begin January 12 – April 12, 2012. Check out the video of this historic approval and article at http://www.icann.org/.