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Katie MacNichol

Flexibility and Proactive Planning in a Crisis

As a business owner, there’s a lot to think about these days amidst the COVID-19 virus pandemic sweeping across the world. For possibly the first time in a century, we all, together, stopped. Stopped going to school, seeing friends and family, enjoying live sports, travelling and unfortunately for some, working. We now only know an essential versus non-essential lifestyle. While businesses in both categories swiftly found solutions to modify goods and services, keeping the consumer, health and safety-first model a priority, many still face tough times as we all navigate the evolving landscape together.

At A. Bright Idea, one of our main core values focuses on flexibility. As a small business, we remain nimble to the needs of our clients, but more importantly during times like this, we show increased flexibility to the needs of our team, families and the communities we serve.

Within that same core value, we recognize the critical need to apply a proactive flexibility stance toward the future. When quarantine and stay at home orders wane, allowing people to return to work, school and normal activities, businesses small and large who start planning and investing in ways to stay relevant in the next phase now will see an easier transition when the time comes.

Here are five quick and easy tips to communicating your flexibility and proactive planning to audiences:

1. Send a personal message to your clients, partners, customers and friends letting them know how you’re doing, the decisions you made amid the crisis, words of encouragement and consultation. Sign it. Make sure it comes from you by using a personal email address. Don’t have a long email list? Mailing a note works too.
2. Leverage the power of social media and the increased digital impressions flooding the Internet to connect with consumers longing for that connection. Take the opportunity to teach people with tips and how-to posts or give advice. Share and comment on other content your audiences might find helpful. Respond to other’s posts and don’t forget to let the human element come through in your content. We’re not in a time of hard sales, but authentic connection does lead to top-of-mind relevance which can benefit sales in the future.
3. Depending on your goods and services offered, consider adapting an e-commerce option for your audience to use during this adjusted business environment. Consumers still want to make purchases and support businesses. Fortunately, getting an e-commerce function running is fairly easy with services like Shopify and Square which can seamlessly sync with your website. Your flexibility with this adjusted way to buy and interact could mean revenue build up!
4. All of this connection through personalized touchpoints, social media and e-commerce means your business website needs to appear up-to-date, eye-catching and easy to navigate. Now is a great time to tackle that website update you’ve continually put on the back burner. Consider the user experience. Look at other websites and find what you like. This does not need to mean a complete overhaul. Little tweaks can make a big difference. Just ask us – we’re constantly tweaking our site based on the needs and wants of our clients!
5. Budget for advertising! No, you don’t have to put money into advertising right now but come up with a tiered strategy that will help you launch into the next phase of business as we come out of the pandemic. Thinking about the strategy now, means you’ll be ready to put it into action when the time comes.

Trust us when we say we understand the endless thoughts and considerations that come with business management during a situation like COVID-19 but we remain encouraged ourselves by these tips to staying relevant and connected with our audiences at any time or phase. Just remember – flexibility and proactive planning. Plus, your ABI family is here to help in any way we can. You can find us on our cell phones, email and social whenever you need us!

Looking for more information about website design and features? Check out Website wisdom: The keys to a successful site.



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