As we celebrate Women’s History Month, I reflect on my own journey. I feel our paths reveal themselves to us if we are open to any possibility. In 1996, I took a leap of faith and left my job with a large defense contractor, a comfortable position, to start A. Bright Idea. I took this risk because I wanted more control over my schedule and to advance my career at a quicker pace.
A new mother, I was scared to step out of my comfort zone, but knew I needed to do it.
Starting from scratch, I built ABI motivated by the voice in my head, saying, “I will not fail.”
First, I made a plan and followed it. I needed to build a clientele. When things clicked, I worked to replicate and improve processes. When I encountered challenges, I looked for ways to improve, such as building checklists and refining processes to avoid future obstacles. The lessons I learned outside the confines of my comfort zone created the foundation of the A. Bright Idea way and guides how I work to this day. I continue to stay the course, keep my head down and keep marching. Working day by day, I forge ahead and persevere, striving to maximize my potential and create opportunity for others.
I did not set out on this journey with the intent of growing A. Bright Idea into a coast-to-coast, multi-office agency. But by building up my team with brilliant, capable people, something enduring was created. In all endeavors, especially creative ones, collaboration is key. Every day with our combined talents, the ABI team pushes through challenges and identifies opportunities to create innovative ways to support our clients, engage audiences and change conversations.
The past and present power of the women in our industry, combined with collaboration and creativity, make a positive impact on our families, communities and workplaces. I look forward to all we can achieve and remain steadfast in my commitment to moving the industry forward, investing in the next generation as they create their paths and find their voices.
Anita A. Brightman, APR, Fellow PRSA
2020 also marks the 100th anniversary of the American Advertising Federation of Baltimore (AAFB). Established as the auxiliary to the men’s-only Advertising Club, the organization flourished thanks to a group of women who wanted their own voices heard amidst the growing advertising scene in burgeoning Baltimore. Just like A. Bright Idea, its creation came out of a desire to make an impact.
Over the last century, AAFB facilitated and connected communications and advertising experts spread out across the Baltimore market, creating and helping generations of professionals grow into the best in the industry.
Our industry relies on empowered team members who feel confident enough to share their ideas and mentors who are readily and enthusiastically willing to provide support.
Every day I see the amazing creative contributions of women in the field and think about the progress since AAFB’s founding. Just like those women who founded AAFB, Anita created a space for all of us to use our voices. Because of her experience starting ABI and the lessons she learned, we can truly make a difference.