Anita Brightman

“From what we get, we can make a living; what we give, however, makes a life.” – Arthur Ashe

Since opening our doors 20 years ago, A. Bright Idea’s philosophy remains rooted in the idea that a group of people with boundless creativity and unwavering passion can change the world, or at least our own corner of it.

As communicators, we understand the power of telling the right story to the right people, in ways that create a positive impact. Often, our choice to work with organizations reflects our own desire to give back and create positive change in our community and our nation by supporting the great work of our clients. These organizations, both at the government and non-profit level, inspire us through the dedication to their mission and we quickly engage as an extension of their teams to reach a common goal.

Our team draws excitement and energy from causes improving the lives of others. We can think of no greater joy than the ability to effectively shine a light on an issue, service or idea to make the world a better place. This philosophy carried us through nearly two decades in an uncertain market. For me, proof that when you put your heart where you work, great things happen.

Whether it’s in the lives of children, the health of our nation’s communities or the richness of cultural fabric and preservation of history, we are passionate about supporting change and making a difference.

Screen Shot 2016-10-13 at 9.57.40 AM

On a local level, this means supporting future generations through initiatives to improve the lives of children. Working with the Boys & Girls Club of Harford County, as well as Teen Services Sonoma, Sonoma Valley Education Foundation, the John Carroll School and United Way of Central Maryland, offers us the opportunity to help build awareness in their missions, highlight their commitment to the betterment of children and drive community support on their behalf and for increased services for youth.

Screen Shot 2016-10-13 at 8.38.31 AM
October Take Back Day commercial shoot in Chicago with Mike Ditka.

Our dedication to community health issues remains equally as strong, from both a local and national perspective. Whether increasing access to affordable health care, educating the public on how to safely dispose unused prescription drugs to help reduce addiction and overdoses or bringing awareness and calls for action to combat the scourge of heroin and opioid addiction in our country, we are proud to be an integral part of the fight. Our community health work with the U.S. Drug Enforcement Administration (DEA) showcases where we have long provided media buying and creative services for the successful National Prescription Drug Take-Back Initiative, which takes hundreds of tons of unused prescription medication off the streets each year – 6.5 million tons to date.

In addition, we currently provide the DEA with branding, strategic communication, advertising development and media buying services in support of the DEA 360 Strategy, a new initiative to combat the nation’s heroin and prescription opioid abuse crisis with a direct grassroots/community approach.

IMG_20160907_121125
Commercial shoot with Boomer Esiason in New York City for Heroin and Opioid Awareness Week.

Of course, it should come as no surprise that an agency full of creative professionals would be passionate about preserving and promoting arts and culture. The work we do on behalf of numerous cultural institutions and organizations spans both coasts. We are proud to play a role in highlighting the amazing artifacts and innovations at the National Air and Space Museum, National Museum of American History and Smithsonian Libraries. On the local level, we support history and the arts through sponsorship support of the Napa Valley Museum and the Aberdeen Proving Ground Centennial Celebration Association.

Even as we bring our passion for making a difference to our work each day, we live it out in our personal lives too. Many of our employees continue their involvement in meaningful causes outside of work. Whether it’s through a commitment to personal artistic and musical endeavors, through volunteer work with our local schools or through fundraising efforts to fight childhood cancer and other serious diseases, our passion for making a difference always shines through.

We all want to help – solving problems, being part of solutions, building awareness and creating change. Coming together to be part of something bigger is weaved into our cultural fabric. Looking at the 20th year of A. Bright Idea and moving forward, we continue to look for ways to promote the good, building on the foundational values of our firm. One person can make a difference, but a team of like-minded, creative professionals with an unwavering commitment to truly making an impact, can create change. I’m proud of our team, as this is not something that can be taught. It’s instilled. We make a living and we make a difference every day through our creative talents and our commitment to raising each other and our clients up in all we do.

If you have something to add to this story, share it in the comment section below!

Shawn Nesaw

mediabanner

A few years ago, including compelling photos with your social media posts to increase impressions was the top trend. Today, video is the best way to engage an audience. In fact, about one third of all online activity is spent watching video, according to Hubspot.   

In part two of this series covering live streaming video, we will dive deeper into advice on how to use Periscope to grow a stronger following on social media. These tips can be applied to the live streaming service of your choice.

  1. Let your audience be your guide. Knowing which social platform to use for your live streaming content comes from understanding where your audience lives. Jumping on a trend for the sake of taking part is not always advisable. Take the message to your audience; don’t make them come to you. Introduce your business into the conversation and the audience will appreciate the effort of your engagement. Research the audience and their behaviors, engage in the platform and evaluate for effectiveness before fully committing resources to the platform.
  2. Be strategic. Have a plan of what you’re going to share and know the strategy behind your decision to share. You only get one crack at posting live content so think through the process strategically, like you would if you were producing a high-end video for network television. Our team often plans live streaming videos around our social media calendar. Once we’ve chosen the best topics for live streaming, we plan out a rough script of talking points, noting plans for setting and props. We walk through the general flow of the video, discussing main points, reviewing questions and adjusting any lighting or background noise before tapping “Go Live.”
  3. Don’t fear spontaneity. Opportunities to “Go Live,” which are not planned, do arise and you should take advantage of these moments. We’ve found these moments are usually experiences many clients, business partners and followers of A. Bright Idea don’t typically get a chance to witness. One team member broadcasts the event from their mobile device and responds to comments during the broadcast. Posting unplanned, unscripted content can be scary at first, but with a steady hand and confidence, you will allow your audiences to experience the human side of the business, giving viewers an even more intimate experience with your brand.
  4. Don’t force it. Periscope should be used when it makes sense. It shouldn’t be forced into a weekly or monthly content calendar. Our team utilizes a content calendar to ensure we’re continually providing information about our industry to all audiences on the platform in which they engage. We might pick one or two events per month for Periscope. If there’s a lot going on in a given month, we might use Periscope more than twice. Do what’s comfortable for your business.
  5. Steady as she goes. Using a tripod with a phone mounting system will help keep the image your viewers are seeing clear and steady. We like Joby’s GripTight Mount. The tripod also allows you to not be glued to your phone during a broadcast giving you the freedom to move around and show hands-on demo of products for example.  

Here are a few engaging Periscope content ideas to get you started.

  1. Q & A  – If you want your audience to get to know you better, hold a weekly or monthly Q & A session, where the audience submits questions and you answer them live.
  2. Live tour – Do you have a newly decorated office space? Periscope a live tour of the office, answering questions as you go.
  3. Sneak peak – Are you launching a new product? Give a sneak peek of production to boost interest.
  4. Business culture – Do you want to show audiences what it’s like to work on your team? Scope a meeting, in-office party (until things get wild) or any other aspect of your business culture.
  5. Community event – Allow audiences to experience what you do as a team outside of work. Whether it’s running a 5K or having a company cookout, people enjoy being part of your culture.

Entering unknown social media territory can be daunting. Our team of strategic communicators specializes in public relations, including social media strategy and implementation. If you’re looking to boost your social media outreach but have reservations or are unsure where to begin, we can help.

If you have something to add to this story, share it in the comment section below!

Ben Ford

2 min read

By Ben Ford

28704092815_d227cd5616_z

On a hot summer morning in late July, at Fort Detrick, Maryland, the generals inspected the assembled troops, standing in formation.

A distant siren faded. Except for the buzz of insects and jets high overhead, silence had fallen over Blue and Gray Field where the U.S. Army Medical Research and Materiel Command’s (USAMRMC) Change of Command ceremony took place.

The ceremony had reached a stage rife with tradition and symbolism. Command Sgt. Maj. David M. Rogers presented the command’s colors to outgoing commander Maj. Gen. Brian C. Lein. With a deliberate turn, Lein passed the colors to his superior Lt. Gen. Nadja Y. West, the U.S. Army Surgeon General, who held it firmly in her hands. With precision, she turned and gave the colors to Maj. Gen. Barbara R. Holcomb, who took it firmly with her hands. Holcomb turned on her heel and passed the colors back to Rogers.28704086895_8b8214aeb9_z

The ceremony marked the start of a new commander while it paid homage to the continuity of the command. As the generals marched in line back to the reviewing stand, a slight smile of pride crossed Holcomb’s face as she passed her family and friends. The USAMRMC is a command filled with dedicated military and civilian researchers who strive to carry out the mission priorities of “Protect, Project, Sustain.” From researching new battlefield medical techniques and equipment to fighting the Ebola outbreak in West Africa, USAMRMC is at the forefront of providing medical care to those who serve the Nation and the world.

Holcomb, Lein, West and the Soldiers who passed in review take great pride, and rightly so, in their work for USAMRMC. As an agency that provides contract support to the organization, A. Bright Idea assists the command’s public affairs office in a variety of ways, offering writing support for technical articles and speeches, as well as photography support and graphic design.

28671194376_128965eafa_z

While ABI’s purple flag did not fly at the ceremony, our ‘Bright Lights” always feel a sense of pride knowing we provide assistance to those carrying out such important, lifesaving missions for the people of our country and around the world.

 

If you have something to add to this story, share it in the comment section below!

 

Photos by Crystal Maynard, USAMRMC Public Affairs

 

ABI_headshot_Ben

 

Ben Ford writes for A. Bright Idea covering government and healthcare industries. He began his career in journalism working as a writer and later editor of several news publications. He has won numerous awards for his writing from the Maryland-Delaware-District of Columbia Press Association.

Twitter_Logo_White_On_Blue @Ben_abrightidea

 

 

 

 

 

Shawn Nesaw

 

If you haven’t already noticed, live streaming video is becoming a popular feature throughout most social media platforms. If you watch carefully on Facebook, Twitter, or even TV, you’ll see evidence that live streaming is THE way brands are reaching millennials and is an increasingly common way for people to share important life events with their family and friends.

This blog is the first of a three part series focused on live streaming video, specifically Periscope. We’ll discuss the rise of live streaming on social media, how to use live streaming video apps most effectively for personal and business use and take a look at how live streaming is used in crisis communication efforts.

A BRIEF HISTORY LESSON

Periscope pioneered the idea of sharing in-the-moment video through a social platform. It was then acquired by Twitter and launched in March 2015. Two months later, Meerkat, a live streaming competitor, released its live streaming app and for the next year, the two led the social sphere in providing live streaming capabilities online. Less than one year later, Facebook launched its Facebook Live feature and continues to see success in the market by providing a live streaming feature in its own way. To recap, in just over one year, live streaming video became the “next big thing” and since then, everyone is trying to catch up and figure out how to utilize the newest, driving force in social media marketing.

 

Meerkat, Periscope, Facebook

 

These three live streaming video platforms, Meerkat, Periscope and Facebook, all take advantage of one thing most of us carry with us every day, mobile devices. People keep their phones or tablets with them all the time, which allows anyone to broadcast anything, anytime, from anywhere. While there’s certainly still a place for edited, quality video; unedited, raw video is becoming more popular by the day – not only for the individual user but for brands as well.

If you’re not on the bandwagon yet, no worries – live streaming video is still catching on. For the majority of people, Facebook remains the go-to for social media. Sharing on Facebook is a pretty normal part of life these days. Live video on the other hand is something completely different. Questions we often hear regarding Periscope or Facebook Live video usually sound something like: “Why share?” “How do you decide what to share?” or simply, “How did you do that?” As communicators, we’re always looking to utilize the newest and most progressive technology to share our message and we know live video can be simple, fun and effective.

Recently, A. Bright Idea started using Periscope to engage our audience as well as our own team, allowing everyone to experience our culture, whether it’s a creative brainstorm or an after work event. What we’ve noticed is this: there are a lot of untapped audiences out there who might not understand what live video is or how it can be helpful. We plan to shed some light on that and more in this series. Next up in this blog series, we’ll share what we’ve learned from using Periscope and some tips for using a live streaming platform effectively to benefit communication efforts to further engage an audience.

If you have something to add to this story, share it in the comment section below!

With a continual focus of adding top talent to our award-winning team, A. Bright Idea is excited to announce the addition and promotion of our new team members to support the creative communication needs of our clients.

 

NewHire
Top from left: Kevin Hess, Crystal Maynard, Robyn Hicks; Center from left: Brian Lobsinger, Luz Esmeralda Mahecha Martínez; Bottom from left: Bridget Goldsmith, Mina Ta

 

Mina Ta

A. Bright Idea Advertising & PR is pleased to announce the promotion of Mina Ta to a senior creative position. Mina, who joined A. Bright Idea in November 2013, demonstrated strength and leadership in providing on-site creative support for an Arlington, Virginia-based government client.

 

Bridget Goldsmith

Bridget joins A. Bright Idea Advertising & PR as part of a team of graphic designers supporting a government client in Arlington, Virginia. Bridget held previous positions as a contractor for the U.S. Drug Enforcement Administration and the NAVSEA Ship Building Program at the U.S. Navy Yard. Prior to joining A. Bright Idea, Bridget worked as a graphic designer for the U.S. Army Office of the Chief of Public Affairs at the U.S. Pentagon where she developed the overall branding for the nation’s highest medal for valor, the United States Army Medal of Honor.

 

Brian Lobsinger, Senior Designer/Multimedia Specialist

A. Bright Idea Advertising & PR welcomed Brian Lobsinger to the Graphic Design team, as senior designer and multimedia manager. Brian is charged with managing design and web projects in both the Sonoma, California and Bel Air, Maryland offices. Prior to A. Bright Idea, Brian ran his own design firm, and most recently was the senior web developer at Flannel, Inc.

  

Crystal Maynard, Communications Specialist

Crystal Maynard joins A. Bright Idea’s Government Services Division, offering on-site support for a government client in managing a variety of communication and public affairs projects. Crystal offers extensive communications experience, previously serving as a public affairs specialist to U.S. Army clients, providing strategic planning, media relations, event planning and public relations support.

 

Luz Esmeralda Mahecha Martínez, Bilingual Communications Specialist

Luz joins A. Bright Idea Advertising & PR in the Government Services Division, providing on-site communications and translation support for the Public Information office of an existing government client. Prior to joining A. Bright Idea, Luz worked with the University of Maryland School of Public Health and Miami Dade College School of Continuing Education and Professional Development.

 

Kevin Hess, Communications Event Specialist

Kevin Hess joined A. Bright Idea Advertising & PR to support marketing and event coordination efforts for the firm’s government and commercial clients. Kevin joins this award-winning team offering event planning and management experience from the Sports Information Office at Towson University.

 

Robyn Hicks, Junior Graphic Design Specialist

Robyn Hicks recently joined award-winning Graphic Design team at A. Bright Idea Advertising & PR. Robyn, a Towson University graduate with a degree in digital fine arts and design, previously worked with the Harford County Boys and Girls Club as a graphic designer.

 

Staying trendy in social media

abimaster | November 12, 2014

At A. Bright Idea, social media trends, statistics, best practices and innovative ideas are part of our daily operations, and staying on top of these industry changes prove crucial for our clients’ impact across multiple social media platforms. Social media serves as a free networking and outreach tool to build awareness and rapport with an audience. Businesses can build interest in their brands by posting relevant industry articles, news, events, photos, products and more – but how do you stay relevant and compete in this growing competitive environment? Social media offers the ability for businesses to segment and specifically target audiences with offers or messaging based on user profiles. If used strategically, social media provides the opportunity to elevate awareness, generate and sustain loyalty and reach new audiences.

Here are some quick, recent facts about social media:

  • 72% of all internet users are now active on social media
  • 89% of 18-29 year olds use social media
  • On average, Americans spend 16 minutes per hour on social media
  • 71% of users access social media from a mobile device
  • One million websites are accessed using the “Login with Facebook”
  • 23% of Facebook users login at least 5 times per day
  • 47% of Americans say Facebook is their #1 influencer of purchases

StayingTrendyInSM

With not only more social media platforms than ever, each social media outlet is changing every day, from the way you can advertise, to the layout of your brand’s page, to the best tips for engaging your audience. Keeping your social media active and fresh requires your due diligence, so here are some tips to engage your audience across many social platforms:

  • Photos, photos, photos.
    • Studies show posts get 85% higher engagement on Facebook and 35% more retweets.
  • Utilize Facebook advertising, but target your audience, even just a little goes a long way
  • Engage with other profiles and users, comment/reply to posts
  • Ask questions, offer facts/tips and utilize contests or giveaways
  • Repurpose content across platforms and website
  • Show a brand personality
  • Utilize your analytics data to capture audiences, posting times and more

A. Bright Idea’s expertise in social media continues to engage audiences for our clients, either through social media strategies implemented by our clients, or allowing A. Bright Idea to implement a strategy for you.
Email info@abrightideaonline.com or call 410-836-7180 | 707-935-1377 for questions.

 

Building Brand Loyalty Through Visual Media

abimaster | August 5, 2014

Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day.

In a recent article, Bulldog Reporter found that 90% of all Internet traffic and 50% of mobile traffic is now made up of photos and video. For growing visual media platforms like Instagram and Pinterest, this means an opportunity for continued expansion. Instagram’s more than 200 million users make up an attractive market of young people for PR and marketers. Digital media reporting site Mashable has also found that 1 in 5 U.S. adults are now using Pinterest. These large groups of users of both platforms are at the ready to receive visual content that could ultimately lead to better connecting and capitalizing on consumer and brand relationships.

With the expanding use of visual media, it is more important than ever to control your brand’s messaging. People make decisions based on trust and brand promise. Using photos and visuals helps create another tangible connection to brands. As we can see from these recent statistics, it is becoming a greater means of communication – that old adage “a picture’s worth a thousand words.” Having a strategic presence in visual media can serve as a key tool to further brand development as part of an integrated marketing approach. Everything you do or say influences what people think about your brand, so providing them with a visual example of what your brand promises also helps demonstrate that your brand delivers on this promise.

No matter the medium, the ability to connect users with your brand is crucial to developing brand loyalty, and will ultimately lead to a better consumer experience. It’s important to assess your own brand strategy as it compares to trends, as not all trends serve brands equally. With the expanding use of visual media, now is an opportune time to analyze your own brand and consider the most strategic uses of visual media and how it can potentially become part of your integrated marketing approach.

Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention:

  • Television – 85 percent of American’s watch TV
  • Laptop/computer – 68 percent of American’s use a computer
  • Radio – 65 percent of American’s listen to the radio
  • Print (papers/magazines) – 61 percent of American’s read print media
  • Mobile – 55 percent of American’s consume media on their mobile device
  • Tablet – 28 percent of American’s consume media on their tablet device

* Source: http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/

That’s just a glimpse of what forms of media advertising are available. Now consider cable, satellite radio, Internet radio, online and website advertising, social media and more. It’s enough to make you cringe when thinking of the numerous methods available today to reach your audience. It’s also very easy for organizations to lose sight of their strategic focus when facing this increasingly fragmented advertising world. A business’ strategic approach needs to focus on their goals, their target audience and their methods of consumption, as well as a specific call-to-action that will impact that audience.

Developing an integrated and strategic communications approach, including multiple media touch points, as well as incorporating other forms of marketing and public relations allows businesses to create an impression with the audience by using fragmentation as an advantage. By focusing on the underlying goals and creating a specific and strategic approach, unique and targeted advertising opportunities exist to brand an organization and still maintain a reasonable budget.

In the instance of advertising, the point you should always consider before implementing a campaign – it’s better to buy 100 ads spread across five platforms reaching 50 percent of your audience if the total is 500,000 impressions than 100 ads on one platform reaching 75 percent of your audience if the total is 10,000 impressions. Taking into consideration consumer habits and consumption, having your campaign run in multiple forms of media may give the impression of a larger spend, hit the consumer on multiple platforms, and build the brand confidence by being included on media that the consumer already values or is loyal to.

Because of fragmentation, programmatic media buying driven by data continues to change media buying, pushes pricing and limits availability. We specifically combat this for clients by finding unique ways to break through that clutter while maximizing your budget, targeting the right audience for your goals and driving your key messages and calls-to-action for results.

If it’s time to evaluate your approach and ensure you’re using fragmentation to your advantage, call us for a marketing audit and analysis!

PersNewsCycle-Exhibit_01

http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/

Keeping Strategy in PR

abimaster | November 13, 2013

Nonprofit organizations provide great benefits through services and products to local communities, positively changing the lives of families and individuals – your loved ones, friends, neighbors and colleagues. In most cases, they’re providing support with limited funds and resources, running on the time of volunteers along, while for-profit businesses have the advantage of better resources and full-time staff to support their endeavors. Often times, these disadvantages mean nonprofit organizations are put on the back burner with the media because their stories may not have the “flash” and grander available to the media from for-profits.

Focusing on nonprofit organizations, it’s especially crucial to keep a strong strategy behind PR efforts in order to effectively garner the attention of the media even with limited resources and time. Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.

  • Owned – content generated by the organization and thus messages controlled completely through their content
  • Paid – paid advertising or sponsorships via media partnerships or other events
  • Earned – information presented to the public via the media where the organization is a resource; or PSA/donated media via advertising
  • Shared – social media mentions and virtual/social media conversations (“buzz”) surrounding the organization that builds through a word-of-mouth, viral network

These four avenues implemented strategically by any organization can garner attention related to its cause. Below are examples for paid, earned, shared and owned media and how to execute tools and tactics related to each. It’s important to consider added value with each, including compelling content the media can incorporate with mentions, such as images/video, trends, expert references, social media polls/campaigns, pop culture references, etc. Including these types of compelling content provide relevance for the media’s audience making the story more important.

Paid

  • Media exposure and mentions via media sponsors/partnerships, including print, radio, television, digital outdoor, and online impressions
  • Public exposure and mentions via partnerships, including other business’/organizations websites, press releases, broadcast media mentions, on-site/stadium events/exposure

Earned (Media pitches)

  • How businesses are affected by the organization’s fundraising, including statistics and what that means for those employed by or benefiting from the products and services of those businesses; Relate it back to the end user
  • Research and technology advances in the local area that support the organization, including scientific sources and news articles
  • Profiles on each volunteers/donors and their connection to the organization and the community, including video interviews and photos so viewers can identify
  • Benchmarks and milestones in industry advancements related to the organization and how they can be applied by families and individuals locally, including expert tips and trends for easy application

Shared

  • Charts/graphics/statistics locally and what difference funds raised for the organization could mean to the community
  • Map of communities within the area served most effected by the problems the organization serves to help
  • Facebook poll quizzing social media users on statistics and facts
  • Links to research directly impacted by the organization
  • Hashtags to use on FourSquare and Facebook when you check in at locations related to the organization and its cause

Owned

  • Create a PSA to distribute to local media outlets and ask them to share the video in order to help your specific cause. The PSA will serve as a vehicle to control the message and can be repurposed for earned media.
  • Provide the media with statistics specific to the local community and how money raised by the organization can help to improve those statistics
  • Create information graphics to visually represent statistics, event information and key messages that can be provided to the media for easy inclusion in their stories/mentions
  • Video clips from organization events and locally-based families and individuals who have benefited from the organization

With all public relations efforts, it’s important to make the pitch newsworthy with an angle that allows the media and the media’s audience to relate without much thought. For example, correspondence and information provided to the media should be brief, in layperson terms, eliminating hype and sticking to fact and direct to what it means to the audience.

Client News – Summer 2013

abimaster | September 24, 2013
  • This fall, look for A. Bright Idea’s new creative and production for Stella Maris’ Anniversary Campaign. Highlighting the remarkable service of a leader in elder care, A. Bright Idea offers strategic marketing support in celebration of Stella Maris’ 60 years of long term care and 30 years of hospice care in Maryland. The anniversary campaign includes a custom anniversary logo, strategic marketing and communications plan, media campaign and video production, as well as marketing collateral and event support.
  • The John Carroll School launches its 50th anniversary year with a custom logo and timeline-style brochure, including vintage photos and milestone dates, designed by A. Bright Idea.
  • Grapevine Catering is moving into a new space in Santa Rosa, CA where both the catering company will operate and their Earth’s Bounty Fine Foods products will be sold. The new storefront, Earth’s Bounty Kitchen & Wine Bar will have a take away menu and artisan produced products along with a full-service café and wine bar. A. Bright Idea supports the businesses with branding, signage, marketing, website, collateral design, email marketing and more.
  • Flavor Cupcakery supports wounded veterans and boasts community spirit with “It’s a Flavorful Life” – a week of promotions and special offers from the cupcakery and fellow small businesses in Bel Air and Cockeysville, MD. A. Bright Idea provided a custom event mark, collateral and PR support for the campaign.
  • A. Bright Idea designed the collateral and promotional materials for the Sonoma Valley Teen Services annual fundraising event, Cowboy Cab. Held at Larson Family Winery, the event sold out this year with over 200 guests in attendance. Check out a photo from the event here.
  • A. Bright Idea positions Synergy Integration Advisors for growth with a brand refresh, custom information graphic and icons, capabilities statement, brochure, document templates and stationery.
  • Celebrating 40 years in business, A. Bright Idea develops the Kenwood Kitchens Dream Kitchen contest, including advertising creative, print collateral and web page design, where one lucky winner will receive a $40,000 dream kitchen! Have you entered?