Shawn Nesaw

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A few years ago, including compelling photos with your social media posts to increase impressions was the top trend. Today, video is the best way to engage an audience. In fact, about one third of all online activity is spent watching video, according to Hubspot.   

In part two of this series covering live streaming video, we will dive deeper into advice on how to use Periscope to grow a stronger following on social media. These tips can be applied to the live streaming service of your choice.

  1. Let your audience be your guide. Knowing which social platform to use for your live streaming content comes from understanding where your audience lives. Jumping on a trend for the sake of taking part is not always advisable. Take the message to your audience; don’t make them come to you. Introduce your business into the conversation and the audience will appreciate the effort of your engagement. Research the audience and their behaviors, engage in the platform and evaluate for effectiveness before fully committing resources to the platform.
  2. Be strategic. Have a plan of what you’re going to share and know the strategy behind your decision to share. You only get one crack at posting live content so think through the process strategically, like you would if you were producing a high-end video for network television. Our team often plans live streaming videos around our social media calendar. Once we’ve chosen the best topics for live streaming, we plan out a rough script of talking points, noting plans for setting and props. We walk through the general flow of the video, discussing main points, reviewing questions and adjusting any lighting or background noise before tapping “Go Live.”
  3. Don’t fear spontaneity. Opportunities to “Go Live,” which are not planned, do arise and you should take advantage of these moments. We’ve found these moments are usually experiences many clients, business partners and followers of A. Bright Idea don’t typically get a chance to witness. One team member broadcasts the event from their mobile device and responds to comments during the broadcast. Posting unplanned, unscripted content can be scary at first, but with a steady hand and confidence, you will allow your audiences to experience the human side of the business, giving viewers an even more intimate experience with your brand.
  4. Don’t force it. Periscope should be used when it makes sense. It shouldn’t be forced into a weekly or monthly content calendar. Our team utilizes a content calendar to ensure we’re continually providing information about our industry to all audiences on the platform in which they engage. We might pick one or two events per month for Periscope. If there’s a lot going on in a given month, we might use Periscope more than twice. Do what’s comfortable for your business.
  5. Steady as she goes. Using a tripod with a phone mounting system will help keep the image your viewers are seeing clear and steady. We like Joby’s GripTight Mount. The tripod also allows you to not be glued to your phone during a broadcast giving you the freedom to move around and show hands-on demo of products for example.  

Here are a few engaging Periscope content ideas to get you started.

  1. Q & A  – If you want your audience to get to know you better, hold a weekly or monthly Q & A session, where the audience submits questions and you answer them live.
  2. Live tour – Do you have a newly decorated office space? Periscope a live tour of the office, answering questions as you go.
  3. Sneak peak – Are you launching a new product? Give a sneak peek of production to boost interest.
  4. Business culture – Do you want to show audiences what it’s like to work on your team? Scope a meeting, in-office party (until things get wild) or any other aspect of your business culture.
  5. Community event – Allow audiences to experience what you do as a team outside of work. Whether it’s running a 5K or having a company cookout, people enjoy being part of your culture.

Entering unknown social media territory can be daunting. Our team of strategic communicators specializes in public relations, including social media strategy and implementation. If you’re looking to boost your social media outreach but have reservations or are unsure where to begin, we can help.

If you have something to add to this story, share it in the comment section below!

Katie MacNichol

Whether you are a small business, nonprofit or large entity, developing a creative campaign can be a challenge. You may be thinking: How can I stand out among the competition? How can I make sure my brand is represented well? Will the campaign effectively support my goals? How can I get my audience to respond? What do I want them to know about my business?

Let us break down the elements that go into making a strong, strategic and measurable communication campaign.

Based on the Dragonfly Model, we categorize campaign elements into four sections:

  1. Focus
  2. Grab attention
  3. Engage
  4. Take action

When you consider all four pieces (or wings) of the model, your campaign will come together to work at peak efficiency and remain rooted in meeting your end goal. Like when a dragonfly flies – it needs all four wings to work in tandem in order to get where it aims to go.

To start, we focus your campaign on a single concrete, measurable goal. This will ensure tools and tactics implemented through the campaign remain grounded and focused on one thing. So – what do you want to accomplish?

Next, we grab the attention of your audience. To do this, we make sure to incorporate a personal and visual call-to-action to engage your audience and make them focus on your brand.

Take Whirlpool for example. The brand’s most recent advertising campaign organically grabs the attention of their target audience by making a personal appeal, visually.

(PS – If you’re not on the verge of happy tears right now, you should be.)

Now, time to engage. When planning tools and tactics to most effectively engage your audience, empathy toward your audience helps to increase engagement – so long, of course, as the empathetic message doesn’t appear forced. (Faking empathy can make your audience feel betrayed, so, if you’re going to use empathy as an engagement tactic, always make sure to come by it naturally!)

And finally, it’s time to take action. One of the best tips for getting your audience to take action – less is more. Keep your messaging obvious but clever, telling your audience exactly how, when and why to take action toward what you want them to do. Make it easy for them!

When you’re ready to embark on your next creative campaign, A. Bright Idea is ready to help you fly to new heights!

Katie MacNichol

By: Katie MacNichol, Assistant Director of Advertising & PR

Considering how brands can most effectively and efficiently engage customers, the recent webinar hosted by Social Media Today – Moving from Screen to Device and Back Again: The Omni-Channel Experience – focused on an omni-channel communication campaign approach versus one with a multi-channel concentration.

First, what does omni-channel mean and how does it differ from multi-channel?

  • Omni-channel – a well executed implementation of communication that provides a continuity of experience; how does each medium build on the others to continue the customer’s seamless and optimized experience
  • Multi-channel – communicating the same message across many different mediums with no particular focus on seamlessness

Ultimately, omni-channel focuses on the continuation of experience, whereas multi-channel focuses on frequency without necessarily growing the customer experience with the brand.

Within the webinar, Social Media Today highlighted five important steps for transitioning from a multi-channel approach to an omni-channel one, including:

  • Consider the customer journey
  • Identify the contributing elements
  • Identify the friction points
  • Identify the enablers (ones that can help to remove friction points)
  • Perform and audit capabilities (then fill in the gaps of the customer journey)

As strategic professionals, we use these steps at A. Bright Idea to better build plans that break silos and avoid segmenting a customer’s journey. This focus ensures all messaging, tools and tactics focus on the brand story and build webs, not funnels.

For example, when communicating to an audience segment a campaign should build a web of options for individuals to select how they want to learn about and/or engage with the brand. This provides the audience with choices, rather than a funnel approach, which only gives one hub and limits the audience’s options for engagement.

Most importantly in addition to these considerations, as with any communication campaign, research remains an important initial step, while also always keeping in mind the end-user and segmenting audiences in order to develop strategy that focuses on unique needs. Considering segments and pulling from research adds to the idea of “social care” – connecting with each audience segment where they already are (i.e. Twitter or Facebook versus a traditional call center).

Each of these elements come together to ensure an omni-channel approach to communicating a brand message to audiences remains most effective and efficient in creating an ever-growing experience, versus one that doesn’t expand past the initial engagement or provide anything of additional value to the customer.

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Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention:

  • Television – 85 percent of American’s watch TV
  • Laptop/computer – 68 percent of American’s use a computer
  • Radio – 65 percent of American’s listen to the radio
  • Print (papers/magazines) – 61 percent of American’s read print media
  • Mobile – 55 percent of American’s consume media on their mobile device
  • Tablet – 28 percent of American’s consume media on their tablet device

* Source: http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/

That’s just a glimpse of what forms of media advertising are available. Now consider cable, satellite radio, Internet radio, online and website advertising, social media and more. It’s enough to make you cringe when thinking of the numerous methods available today to reach your audience. It’s also very easy for organizations to lose sight of their strategic focus when facing this increasingly fragmented advertising world. A business’ strategic approach needs to focus on their goals, their target audience and their methods of consumption, as well as a specific call-to-action that will impact that audience.

Developing an integrated and strategic communications approach, including multiple media touch points, as well as incorporating other forms of marketing and public relations allows businesses to create an impression with the audience by using fragmentation as an advantage. By focusing on the underlying goals and creating a specific and strategic approach, unique and targeted advertising opportunities exist to brand an organization and still maintain a reasonable budget.

In the instance of advertising, the point you should always consider before implementing a campaign – it’s better to buy 100 ads spread across five platforms reaching 50 percent of your audience if the total is 500,000 impressions than 100 ads on one platform reaching 75 percent of your audience if the total is 10,000 impressions. Taking into consideration consumer habits and consumption, having your campaign run in multiple forms of media may give the impression of a larger spend, hit the consumer on multiple platforms, and build the brand confidence by being included on media that the consumer already values or is loyal to.

Because of fragmentation, programmatic media buying driven by data continues to change media buying, pushes pricing and limits availability. We specifically combat this for clients by finding unique ways to break through that clutter while maximizing your budget, targeting the right audience for your goals and driving your key messages and calls-to-action for results.

If it’s time to evaluate your approach and ensure you’re using fragmentation to your advantage, call us for a marketing audit and analysis!

PersNewsCycle-Exhibit_01

http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/

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  • This fall, look for A. Bright Idea’s new creative and production for Stella Maris’ Anniversary Campaign. Highlighting the remarkable service of a leader in elder care, A. Bright Idea offers strategic marketing support in celebration of Stella Maris’ 60 years of long term care and 30 years of hospice care in Maryland. The anniversary campaign includes a custom anniversary logo, strategic marketing and communications plan, media campaign and video production, as well as marketing collateral and event support.
  • The John Carroll School launches its 50th anniversary year with a custom logo and timeline-style brochure, including vintage photos and milestone dates, designed by A. Bright Idea.
  • Grapevine Catering is moving into a new space in Santa Rosa, CA where both the catering company will operate and their Earth’s Bounty Fine Foods products will be sold. The new storefront, Earth’s Bounty Kitchen & Wine Bar will have a take away menu and artisan produced products along with a full-service café and wine bar. A. Bright Idea supports the businesses with branding, signage, marketing, website, collateral design, email marketing and more.
  • Flavor Cupcakery supports wounded veterans and boasts community spirit with “It’s a Flavorful Life” – a week of promotions and special offers from the cupcakery and fellow small businesses in Bel Air and Cockeysville, MD. A. Bright Idea provided a custom event mark, collateral and PR support for the campaign.
  • A. Bright Idea designed the collateral and promotional materials for the Sonoma Valley Teen Services annual fundraising event, Cowboy Cab. Held at Larson Family Winery, the event sold out this year with over 200 guests in attendance. Check out a photo from the event here.
  • A. Bright Idea positions Synergy Integration Advisors for growth with a brand refresh, custom information graphic and icons, capabilities statement, brochure, document templates and stationery.
  • Celebrating 40 years in business, A. Bright Idea develops the Kenwood Kitchens Dream Kitchen contest, including advertising creative, print collateral and web page design, where one lucky winner will receive a $40,000 dream kitchen! Have you entered?
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instagram videoInstagram recently implemented a video feature, taking the once still image only platform to a new level. Instagram video allows users to take a 3 to 15 second clip of anything they want, stopping and starting a video recording whenever they feel; so that you do not have to record the video clip all at once. It also includes a filter feature and a video stabilization option, a feature that put Instagram on the map when it was first introduced.

What at first felt like another version of the highly similar video-only social media outlet Vine, Instagram video has erupted as a strategic marketing tool. The Vine platform limits users to 10 seconds. Many companies use their 15 seconds to capture the users’ attention and provide an interactive glimpse at what services they have to offer. Many retailers are giving behind-the-scenes glimpses of sales and new products while some producers are posting shortened movie trailers. Businesses are finding new ways of reaching consumers as Instagram video transforms marketing methods.

For more information on the newest social media trend and how to integrate it into your marketing strategy, send us an email to our Multimedia Manager, David Wells, at david@abrightideaonline.com.

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A. Bright Idea was selected among 20 other agencies to work with the Yountville Chamber of Commerce on destination marketing initiatives, providing marketing execution strategies with the goal of enhancing the current branding, programs and promotions for the organization. Known as the “Culinary Capital,” Yountville is nestled in Napa Valley, California and invites visitors to “Taste Life Here!”

Yountville was named after George Calvert Yount, a settler who came to the region in Napa Valley in 1831. Two years after Yount’s death, the town was renamed Yountville in honor of its founder and his contributions. George Yount was the first person to plant grape vines in the valley, forever putting Yountville on the map.

Today, Yountville is a small eclectic town with less than 3,000 residents and a premier destination in Wine Country. Known as a “one-stop-destination,” the town’s busiest tourist months fall in September and October, however on average Yountville has 6,111 visitors per day! The city is home to many award-winning wineries, authentic small town markets and world-renowned restaurants. Visitors and residents enjoy a variety of activities from hot air balloon rides and golfing, to art galleries and shopping, to wine tours and exciting events. Yountville is a remarkable town, rich in history and flavor – a true delight certain to satisfy any palette.

yountville logo

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yohabloesIf you were not a Spanish-speaker, what would you assume the following Spanish word meant in English: “Embarazada?”

It sounds a lot like “embarrassed”, doesn’t it? This would be a false cognate since the actual meaning is “pregnant.” Imagine how truly embarrassed you would be if you accidentally used this word when trying to convey your feelings, but now the confused gentleman who you ran into is suspiciously looking at your stomach.

The Baltimore Public Relations Council (BPRC) used this example at its recent Multilingual Communications event, which focused on adapting communications to Spanish audiences in the Mid-Atlantic.

As a way to always keep our clients in front of changing market trends, A. Bright Idea consistently recognizes new ways to reach out to more audiences. The Hispanic/Latino communities are fast growing in the United States, especially in areas on the west coast and in the northeast.

What does this mean for businesses trying to reach this market? Well, truthfully this large and growing population may not respond to traditional marketing techniques. Businesses need to be receptive to alternative marketing strategies to tap into this growing demographic, including incorporating translated versions of campaigns or considering bi-lingual campaigns.

This brings us back around to the importance of translation. The BPRC referenced the Mortgage Disclosure Act in their recent seminar, in which officials filed the documents in a plain English-to-Spanish translation. One field asked for the individual’s verification of residence, meaning his/her address. Translated as “verificación de residencia”, many people thought the form was asking for information on their Green Cards, intimidating them from completing the form. “Verificación de residencia de su domicilio” would have conveyed the true intent.

It’s important for businesses to recognize the changing demographics of the country and how they may affect their target audience. If you haven’t done your research and you refer to your audience as Hispanics, this may confuse them as the United States government actually created the term, making it insignificant in Spain and Latin America. On the other hand, referring to your audience as Latinos would exclude everyone from Spain.

For businesses interested in embracing a broader cultural audience, accurate translation is a must. Be sure you work with your agency to complete accurate and in-depth research on your audience to validate whom you are reaching and that your message is as you intend.

Perdido en traducción

A veces personas en los Estados Unidos que no hablan español oyen algunas palabras y piensan que tienen significados incorrectos. Por ejemplo, muchas personas que no estudian español piensan que la palabra, “embarazada” significa “avergonzada” porque suena como la palabra en inglés. “Embarazada” es un cognado falso para esta razón.

Ellos están avergonzados de verdad cuando usan “embarazada” y luego aprenden que la palabra no tiene relación con los sentimientos; en realidad, ¡la persona con quien habló piensa que tendrá un bebe!

El Consejo de Relaciones Públicas en Baltimore (BPRC) usó este ejemplo en su evento recién, “Comunicaciones Políglotos,” que enfocó en adaptarse comunicaciones a las audiencias españoles en el Atlántico medio.

Para siempre exponer nuestros clientes a las tendencias cambiantes del campo, A. Bright Idea sistemáticamente reconoce maneras nuevas para llegar a nuevos públicos. Reconocemos que los Hispánico/Latino comunidades están creciendo muy rápido en los Estados Unidos, especialmente en áreas en la costa oeste y el noreste.

¿Qué significa tiene esta información para las empresas que quieren llegar a este mercado? Pues, con sinceridad, este grande y creciendo populación tal vez no responda a técnicas tradicionales de la comercialización. Las empresas tienen que estar receptivas a estrategias alternas de la comercialización para aprovechar este demográfico creciendo, incluyendo incorporar versiones traducidos de las campañas.

Esta cuestión nos trae a la importancia de la traducción. El BPRC citó un documento en su evento en que los oficiales escribieron en una traducción sencilla de español. Una pregunta fue para la verificación de residencia, que muchas personas hispánicas pensaron fue para información de sus tarjetas verdes. En actualidad, el documento solamente quiso la verificación de residencia de su domicilio.

Es importante para las impresas reconocer los demográficos cambiantes de este país y como pueden afectar sus públicos objetivos. No siempre pueden llamar los grupos que hablan español hispánicos porque esta palabra no tiene significado en sus países; el gobierno de los Estados Unidos creó esta palabra. Sin embargo, la clasificación de latino excluye todos que son de España.

Para las empresas que están interesadas en aprovechar un grande público cultural, la traducción fiel es muy importante. Tienen que trabajar con sus agencias de publicidad para completar la investigación a fondo en sus públicos para que validen a quien están hablando y que el mensaje es como la intención.

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Super Bowl Commercials

This year’s Super Bowl commercials may have covered a variety of themes from sexy models to cute kids, wacky animals to celebrity cameos, but there’s one thing they all had in common – user generated content and a call-to-action for the audience via social media.

Even before the big game, advertisers were using social media to reveal sneak peeks of their upcoming ads to capitalize on the excitement and build brand buzz through custom hashtags, Facebook pages and websites. Some hashtags trending prior to and during Sunday’s game included:

Audi: #BraveryWins

VW: #GetHappy

Pepsi: #PepsiHalftime

Toyota: #WishGranted

Coke: #CokeShowgirls #CokeBadlanders #CokeCowboys #CokeChase

Doriots: #CrashTheSuperBowl

Samsung: #TheNextBigThing

Mio: #ChangeStuff

Axe: #InSpace

Budweiser: #Clydesdales

Budlight: #HereWeGo

GoDaddy: #YourBigIdea

Pistachios: #CrackinStyle

Speed Stick: #HandleIt

Tide: #MiracleStain

 

When it came time for the big reveal there were a few commercials that really stole the show by utilizing social and interactive media well, generating a greater connection among the audience and brand.

Oreo
Which is the best part – the cream or the cookie? Oreo’s hilarious whisper commercial called on viewers to ‘choose your side’ through Instagram. The Oreo Instagram account shows images of just about anything made out of either the cream filling or the cookie, inviting viewers to add their own image with the tag #cookiethis or #creamethis. Oreo may recreate the item using your favorite part of the Oreo.

Oreo

Taco Bell
What do retirement age seniors like to do after a night of partying? Go to Taco Bell of course! The surprise storyline in this commercial, all set to the Spanish version of Fun’s, ‘We Are Young,’ works well with Taco Bell’s current “Live Más” campaign. The fast food restaurant invites the audience to go to their Facebook page for coupons, photos and more.

 

Coca-Cola
Coke had previewed their commercial featuring the showgirls, badlanders and cowboys racing to the coveted beverage well before the big game. The beverage company encouraged viewers to go online to vote for the ending of the commercial to air during the Super Bowl. At their custom website, viewers voted for their favorite group, while at the same time sabotaging the other two groups by sharing their selection on Facebook or Twitter. In the end the #CokeShowgirls came out on top and had the privilege to ‘open happiness.’

 

Pepsi
As sponsor of the halftime show, Pepsi called on viewers to submit photos for a chance to be a part of the performance intro. The user-generated content introduced Beyonce while associating the brand with a direct connection to their audience.

 

Axe Apollo Space Academy
The lifeguard may have saved the distressed woman from a shark attack, but nothing beats an astronaut. The Axe Apollo commercial included the element of surprise, while also announcing a special contest where viewers can actually win a trip to space. The new Axe Apollo has teamed with SpaceExc to send a few select winners to fly into orbit. With a custom website and hashtag #InSpace, Axe Apollo certainly caught the audience’s attention with a creative commercial and turned it into social media engagement.

 

Budweiser
The Budweiser Clydesdale commercials are classic, and this year the beverage allowed you to tweet @Budweiser with the hashtag #Clydesdales to help name the baby Clydesdale seen in the commercial. The commercial certainly tugs at the heartstrings, showing the man’s horse running to see him at the very end – what love! Who wouldn’t want to jump on Twitter to name that beautiful horse?

Budweiser

Doritos
Doritos, which has claimed a #1 spot in recent online commercial rankings, deployed its “Crash the Super Bowl” campaign again, gathering user-generated commercials and inviting the audience to vote on their favorite commercials to air during the big game. The “Goat for Sale” was our favorite!

 

Lincoln
The Lincoln “Road Trip” commercial encouraged viewers to ‘steer the script’ and see what the ending brings. They also asked viewers to tweet about their most memorable road trips – although big miss for Lincoln – no Twitter handle or hashtag was included in the commercial. How do we know how to categorize our tweet?

 

Mercedes-Benz
In the Mercedes Benz spot, Kate Upton invites you to go to MercedesBenzUSA on Facebook to see the all-new seductive CLA Benz coming in September. The commercial is a pure glitz and glam display with celebrities like Kate Upton and Usher, but captures the audience with an affordable price point.

 

Samsung
The comical interaction between Paul Rudd and Seth Rogen was entertaining, as was the direct approach to call out other advertisers gimmicks. The commercial showcased smartphone and tablet devices, while utilizing #TheNextBigThing and social tools through the devices.

 

It couldn’t be expected, but advertisers also took advantage of the unique opportunity the game’s third-quarter blackout provided, jumping quickly on social media with real-time Twitter campaigns. Oreo, Tide, Bud Light, Audi, VW and Speed Stick—were some of our favorites.

  • Oreo – “You can still dunk in the dark”
  • Tide – “We can’t get your blackout. But we can get your stains out”
  • Audi – Told its followers they were sending some of their LED headlights to the Superdome (which is sponsored by competitor Mercedes-Benz)

 

Notable Mentions
While the below commercials didn’t necessarily include social media, they were still some of the most talked about in social media.

  • Jeep: A tug at the heartstrings, welcoming home troops – “Whole Again”
  • Ram: Guts. Glory. Ram. – “God made a farmer”
  • E*TRADE: Smart talking baby tells you to – “Save It”
  • Tide: A 49ers fans glory squashed at the hands of a Ravens fan (much like the big game!) “Miracle Stain”
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The planning season is upon us – who are we kidding; we actually begin planning for next year in October or even earlier! However, as we inch closer to the new year, there are still a great number of opportunities for businesses to get ready and tackle their goals with a strategic advertising plan.

First things first, an advertising plan is only part of a business’ larger strategic marketing plan. The marketing plan should outline the organization’s goals, objectives, stakeholders, key messages and tactics – one of which could be advertising.  The marketing plan is essential for businesses to keep on target as they work toward accomplishing goals, and lays the groundwork for the supporting tactics (like advertising) to be effective and measured for success.

Effective advertising comes from good planning and research, proper budgeting, utilizing key messages, including a strong call to action, and of course, commitment. Here are some tips to think about when planning your advertising strategy for 2013.

1. Know your brand – What makes you unique? How are you, your products or services different than the competition?  Review your brand when thinking about your advertising focus for the year.

2. Identify your focus – Will it be branding, highlighting a product or service, or developing a promotional offer? How and why are you planning to focus your advertising on this messaging? How is what you are promoting, different than the competition?

3. Set your goals – A step that goes right along with identifying the focus, establishing realistic and measurable goals is essential to an advertising plan. Is the focus of the advertising in line with your overall business goals? If not, why is it the focus? Don’t advertise for the sake of advertising if your messaging isn’t going to support your business’ goals.

4. Set your budget – Seemingly simple, but truly one of the most important to focus on. Don’t simply say, “let’s do what we did last year.” Work with your agency and take the time to review and analyze your advertising budget and what your goals for the coming year include. Is the amount dedicated to advertising right to support your goals?

5. Identify the appropriate medium – Considering your goals, focus and target audience, work with your advertising agency to identify the proper media mix.

6. Look at the calendar – Is any part of your advertising focus seasonal? Plan your advertising calendar along with your business cycle. Take advantage of down times to brand yourself.

7. Monitor the impact – Keeping tabs on the results is important, but you should also remember that advertising takes commitment. Don’t pull the plug because you didn’t get a call in the first week. Some marketing statistics say a person needs to hear an ad three times before retaining the information, while others say seven and so on. Plus, a person may not need (or think they need) what you’re offering right at that moment. The key is that they think of you when they do realize they have a need.

8. Make changes and learn from the results – This can be done over the course of the campaign, or year. Is your current campaign getting the results you intended and impacting your marketing goals? Maybe there needs to be a change in the key message, product or offer? Or, how can the current messaging be altered to breathe new life into the campaign and build off its success?

Looking for more help? Working with a professional is a small investment that can lead to big results. Call us to see how we can help you get started.