A. Bright Idea

2021 marks A. Bright Idea’s silver anniversary. From this 25-year milestone, we look back on one incredible journey and toward blazing more trails and pushing ourselves and the creative communications industry to reach new heights.

So, we acknowledge this accomplishment, not to assign importance to an arbitrary number of years but instead reflect on what it took to reach this coming of age and our trajectory from here.

Like many small businesses across the country, the beginning of A. Bright Idea started with a simple vision — a person wanting to pioneer her own way. Anita A. Brightman found inspiration from within and with the support of her family, friends and mentors, to create her own agency in 1996 after feeling lost in the large corporate setting, yearning to not only write but create and ultimately lead. At the start of her journey, a former colleague doubted the 26-year-old’s choice but Anita used his lack of faith to fuel a path to success.

From our agency’s foundations, we grew methodically and expanded from a home-based business to a full-service agency with offices from coast to coast. Our process-oriented culture has in turn become the hallmark of our brand, a culture that’s methodical, imaginative and collaborative.

We’re excited to celebrate! Through 2021, we will mark this special year with Silver & Shine moments. Look for our new webinar series and participate in two trivia contests on Facebook and Instagram where we’re giving away some great ABI swag and other fun goodies while also sharing tons of great anecdotes from Anita and other employees. You’ll see photos and videos to inspire or make you laugh, and of course, help you get to know us a bit better!

In many, if not most ways, we owe a toast to you. We have little room in this one blog post to provide a full compilation of client success stories over a quarter-century but suffice it to say that each one helps chronicle our story. Thank you and let the party begin.

A. Bright Idea

With another spectacular Public Relations Society of America (PRSA) Best in Maryland event in the history books, we continue to bask in the glory of achieving top honors for two of our creative campaigns.

The PRSA Maryland Chapter awarded our agency “Best in Show” for our work with the U.S. Army National Guard’s Action Events Program – a national, integrated communications campaign developed to share the National Guard’s core values with high school students across the country and increase leads for local recruiters. To support the effort, we provided oversight and coordination for the Bring Your ‘A Game’ to School program, which included more than 350 BMX shows at high schools across the United States throughout the 2015-16 school year.IMG_0559

The program provided local recruiters with direct access and engagement with school leadership, as well as students with a potential interest in enlistment. The Bring Your ‘A Game’ to School BMX performances featured high-flying stunts from professional talent, custom designed materials and promotional items geared towards collecting student leads.

The highest honor presented by the PRSA Maryland Chapter, the “Best in Show” recognition acknowledges the campaign with the highest total number of points from the judges in all submission categories. Just to recap, that means, our campaign scored the most amount of points of any submission this year.

PRSA_Awards_Anita_Brightman_December_8_2016-1The elite award came just after a special recognition of our Brightest Light Anita A. Brightman, for her innumerable contributions to the Maryland PRSA chapter throughout her career. The presentation set the tone for a night of success for our lights.
In addition to “Best in Show,” the National Guard Bring Your ‘A Game’ to School campaign also received the Best in Maryland Award for the Integrated Communications category. We received the Award of Excellence for the development and execution of a television commercial for Stella Maris – a nonprofit, long-term care facility located in Timonium, Maryland. The 30-second video, developed by our talented in-house audio/visual production team for Stella Maris’ Simply Loving Life campaign, captures the spirit of life at the facility.
We couldn’t think of a better way to round out our 20th year of serving a unique client base on the local, regional and national level. These awards are a true reflection of our team’s diverse expertise, coupled with their unending passion, from the design of a logo to the execution of events nationwide, making our agency a valuable asset to our clients. The real honor for our team comes from helping our clients achieve their goals and realize their dreams.

As one chapter closes on A. Bright Idea’s first 20 years of service, we welcome with open arms the next two decades – full of opportunity, promise and challenges for our team to conquer, together.PRSA_Awards_December_8_2016-3