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A blank canvas, a blank screen, a blank page. Every creative pursuit starts essentially with nothing and requires the creative…

Many households across the U.S. tune into the Big Game every year. This year’s game truly felt historic for many…

We were especially excited to put 2020 behind us and look forward with the new year with hope and optimism….

As a business owner, your list of to-do’s remains as endless as your email inbox. Dedicating time to marketing efforts…

Due to the sometimes confusing and complicated nature of your work, the general public doesn’t always understand the message you…

When you hear the word Amazon, you may think of the ecommerce platform. However, Amazon’s properties extend beyond online shopping….

As a business owner, there’s a lot to think about these days amidst the COVID-19 virus pandemic sweeping across the…

As we celebrate Women’s History Month, I reflect on my own journey. I feel our paths reveal themselves to us…

Technology continues to play a large role in our lives, from serving as a resource for information to providing a…

No matter what our age or profession, there are no rules when it comes to creativity. Creativity is a form…

As advertisers look ahead to 2020, many feel they must choose between an advertising path focused on mass reach brand…

When I came across the above quote, I felt a strong connection to how much it relates to my working…

Creativity doesn’t have to be elaborate or flashy, and it doesn’t have to be reserved for the “creatives” alone. Low-key…

Now more than ever, businesses use social media to promote and build trust in their brand, reach new customers, provide…

What is a brand? When you hear the word “brand,” most people immediately think logo. Your brand is more than…

There’s a lot more to media relations than having a great story. You may know what you want to say,…

For many, the first step into your industry-of-choice starts with an internship. In preparation for this “real world” introduction, take…

Web development speak can often sound like a foreign language to those outside of the industry, thus creating two types…

It’s a tale as old as time. Shoppers see a promotion for “joining the club” or getting those special “members-only”…

In the match up between vector and raster files, vector sizes up. Go step-by-step with Graphic Design Project Manager Patrick…

“Design is where science and art break even,” said Designer and Entrepreneur Robin Mathew. Most people don’t recognize a correlation…

We strive to empower our clients and audiences with knowledge and understanding of the work we do, whether it’s graphic…

With the Internet, technology, design and a host of other website-related factors constantly changing, so does the answer to, “What…

Consumers think of email marketing as irrelevant and overbearing, taking up more than half of their inboxes. The metrics don’t…

LinkedIn — the most professional of all social media platforms. You know its importance, you recognize its value, but you…

When it comes to social platforms, the size of Facebook’s community continues to lead the pack. Facebook boasts 1.37 billion…

With 500 million tweets sent per day by approximately 100 million daily users, Twitter is the fourth largest social media…

Advertisers have successfully employed the use of voiceovers to command audiences for decades but getting it right takes research, planning…

As business professionals, we’ve heard it said time and time again: “It’s all about relationships,” however, relationships do not grow…

Instagram remains one of the fastest growing social media platforms with over 700 million active users. With its ever-changing features,…

Marketers always look for new and exciting ways to reach their customers and grow their brand. In recent years, while…

Businesses constantly test new ways to connect with their customers. Traditionally, surveys, newsletters and courtesy follow-up calls served as key…

Today, social media is a critical component of the marketing strategy for most businesses. This phenomenon shouldn’t be surprising, as…

No one likes to think about the worst. Crisis communication planning remains a topic that many businesses and organizations would…

Marketing your small winery can seem overwhelming and challenging, especially for those small shops with just one, or maybe a…

We’re constantly curating the soundtrack of our lives, handpicking melodies that speak to us on any number of levels, conscious…

Light speaks to us. Using a language of its own, it elicits emotions, creates atmospheres and affects the way we…

I sat down at my desk in my ergonomically correct desk chair with my laptop perched on top of its…

One of the top tools of the social media trade we implement for both clients and our internal usage is…

Establishing your business’ brand through an essential and ongoing process of advertising distinguishes your services and products from competitors. Businesses…

With another spectacular Public Relations Society of America (PRSA) Best in Maryland event in the history books, we continue to…

Can you believe that mainstream social media didn’t launch until the 2000s? Since the early days of MySpace and Friendster,…

“From what we get, we can make a living; what we give, however, makes a life.” – Arthur Ashe Since…

Often in life, we spend so much time working on the next project we forget to stop and take stock…

The light bulb. It’s synonymous with creativity, ideas and innovation. If you haven’t noticed, we are infatuated with these inspirational…

Business owners are increasingly looking to the Internet for spreading brand awareness, boosting sales and optimizing performance. As a business…

Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms…

Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.