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Test Client

Test Client

ON TRACK 4 SUCCESS – BRAND DEVELOPMENT
With the launch of its educational program, aimed at early intervention of at-risk youth to increase high school graduation rates, UWCM needed a compelling brand to build awareness, recognition, rally support and ultimately create impact. In working with UWCM, we conducted brand research and established a program name and tagline – On Track 4 Success. The resulting custom type treatment is compatible with the national organization’s brand guidelines, uses color to draw the eye, incorporates an adjusted “A” as a “4” and displays forward motion to note the positive path ahead toward successful graduation.

Test Client

COMMUNICATION ACTION PLAN
Our team developed a multi-year Communication Action Plan, ensuring a cohesive and integrated approach, that focused on building the target audiences and increasing awareness of the event.



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