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CASE STUDY: First Virginia Community Bank
Brand Awareness

The Project


Position the community bank’s local business experts and quality financial products for heightened brand awareness.

Strategy

Utilize strategic outreach and proactive public relations aligned with the overall business plan, creating brand-positioning opportunities to build traction and gain coverage in the regional market.

Execution

Proactive public relations, outreach and marketing tied to a strategic communications action plan, including social media engagement strategy.

By continually identifying opportunities to position local experts and competitive products, we conducted media relations, tracking and analysis.

Reaching unique audience groups through a suite of brochures, each with a unique key message based on the target stakeholder.

Impact

Media pitching and outreach efforts resulted in increased placements with regional publications including the Washington Business Journal and Washington Post, as well as industry media sources. Highlighting the bank’s local approach through custom photography and redesigned product and service brochures were so well received, the theme was carried over into the annual report, which received praise among shareholders.



210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186
348 E. Olive Avenue, Suite E, Burbank, CA 91502 | (p) 818.736.5696 | (f) 410.836.0186