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Social Media Day

abimaster | June 30, 2011

Thursday, June 30 commences Social Media Day presented by Mashable. This is “a day to celebrate the revolution of media becoming social.” Now the second annual, Social Media Day encourages offline ‘meet ups’ of a social community around the United States and also across the world. These ‘meet ups’ consist of organized panel discussions about social media influences or impromptu coffee house networking events, but Mashable says there is no wrong way to celebrate Social Media Day. During the first Social Media Day in 2010, more than 600 ‘meet ups’ in 93 countries took place. With the expansion of social media followers and users, the numbers for this year’s global event are expected to be much larger.

At A. Bright Idea, we plan to celebrate by keeping our own content flowing, and maintaining the latest in cutting edge social media for our business and our clients. A. Bright Idea stays current through news articles, blogs, Twitter and Facebook posts, videos, seminars, webinars and more. Some of our favorite industry sites: Mashable, CreativityOnline, AdvertisingAge, Adweek, Time Magazine, and Ragan.

Some cities across the globe are hosting organized Social Media Day events in an attempt to earn the title of Most Social City by Mashable. Burlington, Vermont is hosting several events, a scavenger hunt with top local businesses and ‘tweet ups’ in an effort to become the Most Social City. Phoenix, Arizona is hosting a blowout informal networking event at District American Kitchen and Wine Bar. New York, the city having the highest concentration of Twitter users, is hosting events throughout the city to “celebrate the technological advancements that enable everyone to connect with real-time information, communicate from miles apart and have their voices heard.” New York currently has the largest fan base for Social Media Day, based on their planned attendance at events. Other top cities across the globe include Sao Paolo, Brazil, Barcelona, Spain, and Antwerp, Belgium.

Current social media statistics are mind blowing, and anyone who thinks social media won’t make or break their business or brand should think again. Social media outlets such as Facebook, Twitter, YouTube, Flickr, FourSquare, LinkedIn, Myspace, Wikipedia and more, are changing the way we interact, share and gather information and spend our time, both personally and professionally. Even further, Smartphones allow users to stay connected to their network of friends, businesses and online data at all times through the Internet.

Social Media Facts

  • Facebook tops Google for weekly traffic in the U.S.
  • If Facebook were a country, it’d be the world’s 3rd largest
  • 95% of companies using social media for recruitment use LinkedIn
  • Lady Gaga, Justin Bieber and Britney Spears have more Twitter followers than the entire populations of Sweden, Israel and Australia
  • GROUPON will reach $1 billion in sales faster than any company in history
  • YouTube is the second largest search engine in the world
  • Every minute, 24 hours of video are uploaded to YouTube
  • Wikipedia would be 2.25 million pages if it were a book
  • 90% of customers trust peer recommendations
  • 93% of marketers use social media for business
  • It took radio 38 years to reach 50 million users, TV 13 years, while Facebook added over 200 million users in less than a year.

* Statistics from Socialnomics video

Erik Qualman, author of Socialnomics, a book about how social media transforms the way we live and do business, put together his Social Media Revolution 3 video last week about the impact of social media on business and the globe:

http://www.youtube.com/watch?v=x0EnhXn5boM&feature=related

When we consider a clients brand, we realize that sometimes, social media enables businesses and brands to build online communities and share information from thousands to millions of online users and communities. Facebook allows the business to create a page to share information and build a community of followers. Twitter allows a business to share quick bits of information and @follow users similar to them and discuss #trends through tagging. The platform of YouTube allows businesses to share videos across the web. The outlets for sharing information on the Internet are almost endless.

With this new wave of technology becoming more popular over the past five years it remains crucial to understand how to effectively use this medium. With this continuing trend, Social Media Day exists as an outstanding way to celebrate the phenomenon and use social media outlets to plan events to celebrate this “technological holiday.”

Social Media Day website on Mashable: http://mashable.com/smday/
Follow on Twitter: http://twitter.com/#!/mashSMday

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