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FOOD, BEVERAGE & HOSPITALITY

A. Bright Idea takes a strategic approach to building brands and creating an impression among audiences.

WHETHER A CUSTOMER BASE IS LOCAL, REGIONAL OR NATIONAL, and if its business model is B2B, B2C or both, A. Bright Idea takes a strategic approach to building brands and creating an impression among audiences within the food/beverage and hospitality industries. With competition high, trends and interests ever-changing, we develop communication tools to cut through the noise, conveying a client’s brand promise and generating response.

Pasta Sonoma

To best exemplify its commitment to traditional hand-crafted manufacturing of artisanal pasta, our team designed and developed a clean, visually enticing website; scripted, filmed and produced an emotionally appealing video to communicate the brand’s story in the owners’ own words; and designed print advertising for industry trade publications highlighting both the brand’s focus on whole grain wheat and its long-standing commitment to quality.

Earth’s Bounty Kitchen

Our team developed the overall brand identity and designed the interior and exterior signage for a new restaurant concept launched by a successful Sonoma County catering company. The rustic, farm-country style and color palette of the designs emphasized the restaurant’s farm-to-table concept and tied it firmly to the wine country community it serves.

Envolve Winery

Using custom typography to subtly emphasize the company’s handmade approach to winemaking, our team developed a new logo to better reflect the company’s focus and helped position it for continued growth in its highly competitive market. Using the new logo, we designed collateral materials and a custom cork featuring a thumbprint design, further emphasizing the company’s tradition of handmade wines. In addition, our interactive team implemented the new brand elements into a user friendly website, developed on a wine industry specific CMS platform.

Want to see more in this industry? Check out all of our Food, Beverage & Hospitality related work.



210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186