WHETHER A CUSTOMER BASE IS LOCAL, REGIONAL OR NATIONAL, and if its business model is B2B, B2C or both, A. Bright Idea takes a strategic approach to building brands and creating an impression among audiences within the food/beverage and hospitality industries. With competition high, trends and interests ever-changing, we develop communication tools to cut through the noise, conveying a client’s brand promise and generating response.
To best exemplify its commitment to traditional hand-crafted manufacturing of artisanal pasta, our team designed and developed a clean, visually enticing website; scripted, filmed and produced an emotionally appealing video to communicate the brand’s story in the owners’ own words; and designed print advertising for industry trade publications highlighting both the brand’s focus on whole grain wheat and its long-standing commitment to quality.
Earth’s Bounty Kitchen
Our team developed the overall brand identity and designed the interior and exterior signage for a new restaurant concept launched by a successful Sonoma County catering company. The rustic, farm-country style and color palette of the designs emphasized the restaurant’s farm-to-table concept and tied it firmly to the wine country community it serves.
Using custom typography to subtly emphasize the company’s handmade approach to winemaking, our team developed a new logo to better reflect the company’s focus and helped position it for continued growth in its highly competitive market. Using the new logo, we designed collateral materials and a custom cork featuring a thumbprint design, further emphasizing the company’s tradition of handmade wines. In addition, our interactive team implemented the new brand elements into a user friendly website, developed on a wine industry specific CMS platform.
Want to see more in this industry? Check out all of our Food, Beverage & Hospitality related work.