IN THE HIGHLY COMPETITIVE AND RAPIDLY CHANGING FINANCIAL SECTOR increased consumer interaction and the need to build relationships to foster customer loyalty is essential as technology continues to evolve and distance customers from establishing a connection with their local banker. Our team has a comprehensive understanding of the industry, including retail, commercial and wealth management banking. We take an integrated approach, using various means such as print and digital advertising and social media, to connect on a B2C and B2B level.
Using a celebratory theme to engage new customers, our team developed a bank welcome kit, direct mail piece and a comprehensive advertising campaign to support the bank’s outreach efforts.
First Virginia Community Bank
Looking for a new way to connect with existing and potential customers, First Virginia Community Bank employed us to develop and implement a public relations and social media plan. Working collaboratively with the bank’s staff, we use social media outlets to generate awareness and increase engagement. We also support the bank’s outreach efforts with the design and development of brochures and annual report.
Chesapeake Bank of Maryland
Introducing this 100-year-old community bank to a younger, tech-savvy audience, our team developed a digital marketing campaign with visual elements, playing off of the bank’s lighthouse logo and a tagline emphasizing the bank’s commitment to excellence.
Want to see more in this industry? Check out all of our Banking & Finance related work.