Advertising and marketing strategies promote customer awareness and drive sales.
A. Bright Idea works with clients to create impact and accomplish goals creatively and effectively through direct mail, print, radio, over-the air television, cable, web advertising and sponsorship opportunities.
Logos, stationery, brochures, annual reports and all printed pieces say something about a business or organization.
A. Bright Idea helps clients develop an identity that communicates a clear message about who they are, what they do and what makes them unique. The brand essence speaks to the heart of an organization — who it is and what makes it tick. A. Bright Idea takes on this challenge to provide clients with a clear identity and position in the marketplace and of course, the creative spark it takes to make it memorable.
A. Bright Idea's strategic approach to client goals finds its roots in solid public relations and communication planning.
Public relations at A. Bright Idea goes beyond traditional media relations and article placement to consider how community outreach, public affairs, crisis management, partnerships, corporate relations, event planning and social media, among others, can contribute to the success of an organization. Our results driven approach ensures proper evaluation metrics are in place from day one.
Strategic communications planning evaluates a client's current state of business and strengths and weaknesses.
Working together with clients, we identify goals and objectives, develop clear and consistent messages, and provide a comprehensive plan of tools and tactics to achieve goals. A. Bright Idea assists clients create the strategic groundwork for success and implement activities outlined in the plans, such as community outreach, media placement, trade shows or display opportunities.
Creating content for the web is no longer a matter of posting an online brochure and contact information about your business or organization.
Current websites engage their users and provide added value to your customers while enhancing your brand. A. Bright Idea has the knowledge and resources to design and develop a web presence that attracts attention. After your site goes live, A. Bright Idea can keep your content fresh, provide user analytics and add new features to keep customers returning. Digital Marketing also goes well beyond your web presence. There are seemingly endless ways to reach out and deliver your message without the use of a web browser. A. Bright Idea creates social media campaigns, audio and video netcasts, dynamic presentations, email marketing campaigns, and video productions just to name a few. Our diverse team can create creative digital communications tailored to your needs and audience.
The right event can motivate employees, impress clients, or create perfect memories.
A. Bright Idea brings detail-oriented and creative approaches to planning any event for any occasion and provides support from invitations and arrangements to decorations and coordination.
Capture attention quickly and convey detailed concepts through A. Bright Idea's next custom illustration.
Whether representing an idea or relating to an audience, A. Bright Idea avoids overused stock illustrations and clip art images to communicate clients' exact needs in a unique and original way.
A. Bright Idea visually and verbally communicates client goals through print and electronic marketing initiatives, strategically sharing key messages and specific calls to action to stakeholders and target audiences.
With an integrated approach, A. Bright Idea considers how marketing initiatives can be combined with other efforts, including graphic design, interactive, public relations and advertising. This allows the client to garner additional recognition for its communication efforts.
With a complete recording suite, A. Bright Idea offers clients audio and video support for both interactive and multimedia goals, including commercials, voiceovers, video vignettes, promotional videos, interactive kiosks and more.
From beginning to end, A. Bright Idea works with clients to create copy, shoot video footage and record voiceovers with professional talent or through our in-house studio, as well as fully edit and produce each piece to the final product.
A. Bright Idea represents and has represented some of the best properties in sports including The Baltimore Orioles, Mid Atlantic Sports Network (MASN), Babe Ruth Museum and Birthplace, Sports Legends Museum at Camden Yards, Maryland Jockey Club and the Preakness Stakes, Laurel Park and Pimlico Race Course. Our sports marketing team has worked and sold corporate sponsorships in Major League Baseball and the NFL and also developed sports programs for clients utilizing NCAA Lacrosse, NCAA Football, MISL Soccer, Canadian Football and Major League Lacrosse.
A. Bright Idea's team has experience in negotiating radio and television rights agreements; corporate sale management for professional sports teams; creating successful sports marketing programs utilizing venue signage, hospitality and VIP experiences; creating new revenue streams for sports properties; recruiting and hiring sales professionals to represent various sports organizations.
A. Bright Idea's special government qualifications include a SDB, MBE and 8(a) federal status.
With more than 16 years of verifiable government experience, ranging from full support of the U.S. Army Chemical Materials Agency public affairs contract to project-based information products for a variety of agencies, our team navigates government regulations to produce effective tools and tactics. Find out more about our Government capabilities.
