Now, with a few years in the social media mix – and making real headway for that matter – Pinterest has transformed as a tried and true social media platform serving as a strong marketing tool and connection to target audiences.
This year’s Super Bowl commercials may have covered a variety of themes, but there’s one thing they all had in common – user generated content and a call-to-action for the audience via social media.
Thriving brands must recognize the importance of Facebook and engaging its audiences and connecting with people interested in their product or service.
Read about recent A. Bright Idea client news including Courtland Hearth and Hardware, The Red Grape, The John Carroll School, Madison Bank, Smith & Co Dental and more!
As social media continues to grow, we find ourselves needing even more time in the day to keep up! That’s why the Quick Fix for this edition focuses on managing the demands of social media to ensure you are hitting … Continued
In today’s massive information-age (and information-crave) it’s no wonder that new data processing tools are becoming increasingly available and geared toward politics. With the upcoming election, Twitter is offering a new tool to track which presidential candidate is trending ahead or trailing behind on a daily basis. Watch out traditional research firms, Twitter is headed even further into that big data arena.
With all the constant “tips” on the absolute latest social media tactics that appear in our inbox on a daily basis, we recently happened upon an insightful article titled 5 lies about social media, by Samantha Collier in PR News.
Social media thrives as an open forum; an important medium for engaging customers and audiences. While critics or negativity might appear, a strong strategy will prepare a brand for handling the adversity and building yet more trust with loyal customers.
Baltimore Advertising Week gives us an excuse to talk about one of our favorite things in this town – advertising. After 15 years of working with small to mid-size businesses, government clients and non-profits struggling to get their message out, it’s refreshing to discuss new and innovative approaches with our peers downtown and experts from across the country alike.
Last month, the social networking site Twitter celebrated its 5th year of public use. Twitter reached popularity as it helped track wildfire updates in California, free an American student from an Egyptian jail, find gas during a shortage in Atlanta, track Mumbai terrorist attacks, and even break the news of the US Airways plane crash on the Hudson.