Keeping Strategy in PR

Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.

Media Training – the Do’s and Don’ts

At a recent event hosted by the Public Relations Society of America, Maryland Chapter (@PRSA_MD), our strategists exercised their media training skills, keeping abreast of the latest trends. We’ve shared a few of the basic points to keep in mind when preparing for media encounters. A good rule of thumb – consult your agency to develop a thorough media strategy, preparing you for positive or negative questions and appropriate responses.

President and Founder Anita Brightman provides insight into strategies for long-term success in I95 Business

In today’s uncertain economy, successful businesses are implementing strategies to ensure their long-term success. Whether it’s increasing budgets for growth or crafting effective marketing, I95 BUSINESS probed three business owners for ideas on how to position for success.

The other social network: Twitter

Last month, the social networking site Twitter celebrated its 5th year of public use. Twitter reached popularity as it helped track wildfire updates in California, free an American student from an Egyptian jail, find gas during a shortage in Atlanta, track Mumbai terrorist attacks, and even break the news of the US Airways plane crash on the Hudson.