Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.
Strong public relations tactics are necessary to maintain the image of the individual or company including developing a crisis management plan prior to incidents, enabling a proactive response and controlling an organizations message.
At a recent event hosted by the Public Relations Society of America, Maryland Chapter (@PRSA_MD), our strategists exercised their media training skills, keeping abreast of the latest trends. We’ve shared a few of the basic points to keep in mind when preparing for media encounters. A good rule of thumb – consult your agency to develop a thorough media strategy, preparing you for positive or negative questions and appropriate responses.
The discussion recently at a four-year old birthday party took a different turn when someone blurted out, “So I’m never eating at Chick-fil-A again.” Several guests joined in, either whole heartedly agreeing or some fervently opposing the view – and … Continued
With all the constant “tips” on the absolute latest social media tactics that appear in our inbox on a daily basis, we recently happened upon an insightful article titled 5 lies about social media, by Samantha Collier in PR News.
In today’s uncertain economy, successful businesses are implementing strategies to ensure their long-term success. Whether it’s increasing budgets for growth or crafting effective marketing, I95 BUSINESS probed three business owners for ideas on how to position for success.
Last month, the social networking site Twitter celebrated its 5th year of public use. Twitter reached popularity as it helped track wildfire updates in California, free an American student from an Egyptian jail, find gas during a shortage in Atlanta, track Mumbai terrorist attacks, and even break the news of the US Airways plane crash on the Hudson.