Building Brand Loyalty Through Visual Media

Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day. In …
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Keeping Strategy in PR

Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.

Media Training – the Do’s and Don’ts

At a recent event hosted by the Public Relations Society of America, Maryland Chapter (@PRSA_MD), our strategists exercised their media training skills, keeping abreast of the latest trends. We’ve shared a few of the basic points to keep in mind when preparing for media encounters. A good rule of thumb – consult your agency to develop a thorough media strategy, preparing you for positive or negative questions and appropriate responses.

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