2 min read By Ben Ford On a hot summer morning in late July, at Fort Detrick, Maryland, the generals inspected the assembled troops, standing in formation. A distant siren faded. Except for the buzz of insects and jets high … Read More >
4 min read By Shawn Nesaw If you haven’t already noticed, live streaming video is becoming a popular feature throughout most social media platforms. If you watch carefully on Facebook, Twitter, or even … Read More >
With a continual focus of adding top talent to our award-winning team, A. Bright Idea is excited to announce the addition and promotion of our new team members to support the creative communication needs of our clients. Mina … Read More >
At A. Bright Idea, social media trends, statistics, best practices and innovative ideas are part of our daily operations, and staying on top of these industry changes prove crucial for our clients’ impact across multiple social media platforms. Social media … Read More >
Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day. In … Read More >
Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention: Television – 85 percent … Read More >
Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.
Strong public relations tactics are necessary to maintain the image of the individual or company including developing a crisis management plan prior to incidents, enabling a proactive response and controlling an organizations message.
At a recent event hosted by the Public Relations Society of America, Maryland Chapter (@PRSA_MD), our strategists exercised their media training skills, keeping abreast of the latest trends. We’ve shared a few of the basic points to keep in mind when preparing for media encounters. A good rule of thumb – consult your agency to develop a thorough media strategy, preparing you for positive or negative questions and appropriate responses.