Business owners are increasingly looking to the Internet for spreading brand awareness, boosting sales and optimizing performance. As a business owner, you’ve likely explored many different digital marketing approaches including social media, online advertising and email newsletters. But what about … Read More >
Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention: Television – 85 percent … Read More >
By: David Wells A few things immediately evident as I travel across the U.S., hoping to take advantage of the best dining our country has to offer: 1. Smart phones and Google are the best invention ever 2. Not everything you … Read More >
The annual American Banker’s Association (ABA) Marketing Conference, held in Baltimore this year, focused largely on new technology; how it’s impacting customer preferences and transactions, and how banks are responding. As one might expect, mobile banking was a major point of discussion in how today’s customers are consuming information and interacting with each other and their banks. Not only are we adopting technology more quickly and readily, but banks are taking note.
I’m sure you’ve been there. You’re typing a message on your smartphone and it thinks it can read your mind and suggests a word incorrectly – leading to a misinterpreted and unintended message to the recipient. Do we really need this much “smart” technology? It’s designed to help us all move faster, but does it really help, or create more work?
With the recent historic approval of the Internet’s domain naming system by the Internet Corporation for Assigned Names and Numbers (ICANN), organizations will soon possess the opportunity to use brand names in their URL’s.