3 min. read By Seth McM. Donlin Last month Instagram began offering users the option of switching to a business profile. Doing so provides profiles access to Instagram’s much-anticipated analytics features. Called Insights, these provide a slew of demographic data … Read More >
By: Katie MacNichol Whether you are a small business, nonprofit or large entity, developing a creative campaign can be a challenge. You may be thinking: How can I stand out among the competition? How can … Read More >
By: Katie MacNichol, Assistant Director of Advertising & PR Considering how brands can most effectively and efficiently engage customers, the recent webinar hosted by Social Media Today – Moving from Screen to Device and Back Again: The Omni-Channel Experience – focused … Read More >
At A. Bright Idea, social media trends, statistics, best practices and innovative ideas are part of our daily operations, and staying on top of these industry changes prove crucial for our clients’ impact across multiple social media platforms. Social media … Read More >
Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day. In … Read More >
Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention: Television – 85 percent … Read More >
A. Bright Idea Advertising and Public Relations will be working with the Yountville Chamber of Commerce to provide marketing execution strategies with the goal of enhancing the current branding, marketing, programs and promotions for the organization.
With so many options for marketing and advertising your business, your brand, your strategy should never be 100% focused on one medium. In fact, an integrated communication plan, combining marketing initiatives, public relations support and advertising continues to help businesses reach their key stakeholders more effectively.