By: Katie MacNichol, Assistant Director of Advertising & PR Considering how brands can most effectively and efficiently engage customers, the recent webinar hosted by Social Media Today – Moving from Screen to Device and Back Again: The Omni-Channel Experience – focused … Continued
At A. Bright Idea, social media trends, statistics, best practices and innovative ideas are part of our daily operations, and staying on top of these industry changes prove crucial for our clients’ impact across multiple social media platforms. Social media … Continued
Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day. In … Continued
Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention: Television – 85 percent … Continued
Twitter analytics are here! Learn your followers’ interests, understand your demographics and see which tweets work and don’t work with just the click of a button.
Check out what we have been up to this summer!
A. Bright Idea Advertising and Public Relations will be working with the Yountville Chamber of Commerce to provide marketing execution strategies with the goal of enhancing the current branding, marketing, programs and promotions for the organization.
With so many options for marketing and advertising your business, your brand, your strategy should never be 100% focused on one medium. In fact, an integrated communication plan, combining marketing initiatives, public relations support and advertising continues to help businesses reach their key stakeholders more effectively.
This year’s Super Bowl commercials may have covered a variety of themes, but there’s one thing they all had in common – user generated content and a call-to-action for the audience via social media.
I recently saw a video entitled, “What if money was no object,” narrated by Alan Watts. The imagery was compelling, and coupled with the catchy accent of the narrator, helped resonate it’s important key message and takeaway – life is … Continued