Seen and not heard

The presidential debates take over mainstream media coverage every year with all the major talking heads on speed dial for extensive post-coverage on body language, speech patterns and even the size of lapel pins.

Cause Marketing still makes sense

Marketing strategy abounds today as brands, family-owned small business and even the PTO from the elementary school down the street compete for attention. If you’re marketing budget doesn’t allow for promoted tweets or primetime TV spots during election night, there is hope for breaking through the clutter.

People pay attention to issues that matter to them. They also have good intuition about truly genuine motives. As we hear many cause-related messages during Breast Cancer Awareness Month, as championed by one of the pioneers in cause marketing – Susan G. Komen for the Cure – consider these tips related to cause marketing.