Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention: Television – 85 percent … Continued
Twitter analytics are here! Learn your followers’ interests, understand your demographics and see which tweets work and don’t work with just the click of a button.
Check out what we have been up to this summer!
A. Bright Idea Advertising and Public Relations will be working with the Yountville Chamber of Commerce to provide marketing execution strategies with the goal of enhancing the current branding, marketing, programs and promotions for the organization.
With so many options for marketing and advertising your business, your brand, your strategy should never be 100% focused on one medium. In fact, an integrated communication plan, combining marketing initiatives, public relations support and advertising continues to help businesses reach their key stakeholders more effectively.
This year’s Super Bowl commercials may have covered a variety of themes, but there’s one thing they all had in common – user generated content and a call-to-action for the audience via social media.
I recently saw a video entitled, “What if money was no object,” narrated by Alan Watts. The imagery was compelling, and coupled with the catchy accent of the narrator, helped resonate it’s important key message and takeaway – life is … Continued
Thriving brands must recognize the importance of Facebook and engaging its audiences and connecting with people interested in their product or service.
Some focus on rounding out the year, while others already have their sights on 2013. “If you aren’t early, you’re late!” – with advertising planning.
The presidential debates take over mainstream media coverage every year with all the major talking heads on speed dial for extensive post-coverage on body language, speech patterns and even the size of lapel pins.