With so many options for marketing and advertising your business, your brand, your strategy should never be 100% focused on one medium. In fact, an integrated communication plan, combining marketing initiatives, public relations support and advertising continues to help businesses reach their key stakeholders more effectively.
This year’s Super Bowl commercials may have covered a variety of themes, but there’s one thing they all had in common – user generated content and a call-to-action for the audience via social media.
I recently saw a video entitled, “What if money was no object,” narrated by Alan Watts. The imagery was compelling, and coupled with the catchy accent of the narrator, helped resonate it’s important key message and takeaway – life is … Continued
Thriving brands must recognize the importance of Facebook and engaging its audiences and connecting with people interested in their product or service.
Some focus on rounding out the year, while others already have their sights on 2013. “If you aren’t early, you’re late!” – with advertising planning.
The presidential debates take over mainstream media coverage every year with all the major talking heads on speed dial for extensive post-coverage on body language, speech patterns and even the size of lapel pins.
Marketing strategy abounds today as brands, family-owned small business and even the PTO from the elementary school down the street compete for attention. If you’re marketing budget doesn’t allow for promoted tweets or primetime TV spots during election night, there is hope for breaking through the clutter.
People pay attention to issues that matter to them. They also have good intuition about truly genuine motives. As we hear many cause-related messages during Breast Cancer Awareness Month, as championed by one of the pioneers in cause marketing – Susan G. Komen for the Cure – consider these tips related to cause marketing.
With all the constant “tips” on the absolute latest social media tactics that appear in our inbox on a daily basis, we recently happened upon an insightful article titled 5 lies about social media, by Samantha Collier in PR News.
In our ever-competitive society, standing out from the clutter is not only a goal for successful businesses – it’s essential to survival. Sometimes this means taking a step back to analyze the competitive landscape and see where you currently fit. In Advertising Age this month, “The Retail Revolution” reveals the focus department stores are placing on physical space as a retail and marketing strategy.