Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.
A. Bright Idea Advertising and Public Relations will be working with the Yountville Chamber of Commerce to provide marketing execution strategies with the goal of enhancing the current branding, marketing, programs and promotions for the organization.
Strong public relations tactics are necessary to maintain the image of the individual or company including developing a crisis management plan prior to incidents, enabling a proactive response and controlling an organizations message.
Sandberg’s stance on “having it all” doesn’t mean that all aspects of your life have the same prioritization. She notes, “We need more portrayals of women as competent professional and happy mothers – or even happy professionals and competent mothers.”