Shedding Light on ABI Bulb Icons

            By: Eric Bach The light bulb. It’s synonymous with creativity, ideas and innovation. If you haven’t noticed, we are infatuated with these inspirational glass orbs of light. Each employee has an original, personalized light …
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Elements of a Successful Campaign

          By: Katie MacNichol Whether you are a small business, nonprofit or large entity, developing a creative campaign can be a challenge. You may be thinking: How can I stand out among the competition? How can …
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An Omni-Channel Approach

By: Katie MacNichol, Assistant Director of Advertising & PR Considering how brands can most effectively and efficiently engage customers, the recent webinar hosted by Social Media Today – Moving from Screen to Device and Back Again: The Omni-Channel Experience – focused …
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Staying trendy in social media

At A. Bright Idea, social media trends, statistics, best practices and innovative ideas are part of our daily operations, and staying on top of these industry changes prove crucial for our clients’ impact across multiple social media platforms. Social media …
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Building Brand Loyalty Through Visual Media

Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day. In …
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