By: Katie MacNichol, Assistant Director of Advertising & PR Considering how brands can most effectively and efficiently engage customers, the recent webinar hosted by Social Media Today – Moving from Screen to Device and Back Again: The Omni-Channel Experience – focused … Continued
At A. Bright Idea, social media trends, statistics, best practices and innovative ideas are part of our daily operations, and staying on top of these industry changes prove crucial for our clients’ impact across multiple social media platforms. Social media … Continued
Marketing businesses using Facebook and Twitter has become a growing tactic in marketing plans across all industries. Social media platforms serve as an effective tool for circulating branded messaging, but Internet usage and trends continue to change every day. In … Continued
By: Maddie Brightman In our world of creativity and innovation, our bright lights rely on a number of gadgets to bring the ideas into reality. While some prefer the traditional tools, others show their love for unconventional and modern devices. … Continued
Remember when media was as simple as TV, radio and the newspaper? Today, it’s no longer just a few platforms in competition. In fact, here are some of the top media platforms competing for audience attention: Television – 85 percent … Continued
In response to its growing government business, A. Bright Idea Advertising and Public Relations announced that Jimmie Cummings, has been hired to fill a newly created position within the firm as its Director of Government Services.
Bel Air, Maryland. – In a move to bolster its already growing team, A. Bright Idea Advertising and Public Relations hired Manager of Communications for Harford County Public Schools, Teri Kranefeld as a Senior Communications Specialist & Public Affairs Manager. … Continued
Public relations require careful strategy to demonstrate information relevant to the audience. Implementing this strategy in a tactful and meaningful manor comes in the form of the newest PR buzzword – PESO – paid, earned, shared and owned media.