If you haven’t already noticed, live streaming video is becoming a popular feature throughout most social media platforms. If you watch carefully on Facebook, Twitter, or even TV, you’ll see evidence that live streaming is THE way brands are reaching millennials and is an increasingly common way for people to share important life events with their family and friends.
This blog is the first of a three part series focused on live streaming video, specifically Periscope. We’ll discuss the rise of live streaming on social media, how to use live streaming video apps most effectively for personal and business use and take a look at how live streaming is used in crisis communication efforts.
A BRIEF HISTORY LESSON
Periscope pioneered the idea of sharing in-the-moment video through a social platform. It was then acquired by Twitter and launched in March 2015. Two months later, Meerkat, a live streaming competitor, released its live streaming app and for the next year, the two led the social sphere in providing live streaming capabilities online. Less than one year later, Facebook launched its Facebook Live feature and continues to see success in the market by providing a live streaming feature in its own way. To recap, in just over one year, live streaming video became the “next big thing” and since then, everyone is trying to catch up and figure out how to utilize the newest, driving force in social media marketing.
These three live streaming video platforms, Meerkat, Periscope and Facebook, all take advantage of one thing most of us carry with us every day, mobile devices. People keep their phones or tablets with them all the time, which allows anyone to broadcast anything, anytime, from anywhere. While there’s certainly still a place for edited, quality video; unedited, raw video is becoming more popular by the day – not only for the individual user but for brands as well.
If you’re not on the bandwagon yet, no worries – live streaming video is still catching on. For the majority of people, Facebook remains the go-to for social media. Sharing on Facebook is a pretty normal part of life these days. Live video on the other hand is something completely different. Questions we often hear regarding Periscope or Facebook Live video usually sound something like: “Why share?” “How do you decide what to share?” or simply, “How did you do that?” As communicators, we’re always looking to utilize the newest and most progressive technology to share our message and we know live video can be simple, fun and effective.
Recently, A. Bright Idea started using Periscope to engage our audience as well as our own team, allowing everyone to experience our culture, whether it’s a creative brainstorm or an after work event. What we’ve noticed is this: there are a lot of untapped audiences out there who might not understand what live video is or how it can be helpful. We plan to shed some light on that and more in this series. Next up in this blog series, we’ll share what we’ve learned from using Periscope and some tips for using a live streaming platform effectively to benefit communication efforts to further engage an audience.
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