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Growth Through Innovation: The Chick-Fil-A Way

abimaster | July 20, 2010

From the classic chicken sandwich to the Eat Mor Chikin campaign, we all know and love the Chick-Fil-A brand. At a recent American Marketing Association Baltimore event, Dan Cathy, President and Chief Operating Officer of Chick-Fil-A, shared some insider tips from the company’s 42+ years of success and growth.

  • As a business leader, you may not be comfortable on Twitter or social networking sites, but you must adapt if you’re going to be competitive
  • There should always be a balance between remaining competitive and not forgetting your principles
    • Example: Chick-Fil-A has not, and will never, go back on their Sunday closure. Even though they may loose more than 1/7 of revenues, they make up for it with valued customers, refreshed and energized employees and a better overall experience.
  • Be realistic – there are always ways to improve
  • There has to be internal change before successfully changing externally
  • Honor, dignity and respect are in high demand and in short supply
  • Make your brand about experience, it’s something everyone is looking for

Which tip is your favorite?

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