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Harford County Public Schools

Harford County Public Schools

Drawing on our team’s qualitative research, including the use of in-depth focus groups, we developed a new branding package, informed by those ideas that strongly resonated with the Harford County public. The resulting brand reflects the unity, community and progression of this exemplary school system.

Harford County Public Schools

To help ensure that personnel across the entire school system used the newly developed brand in a coordinated fashion, our team produced an easy to understand document that detailed the proper use of the brand, both internally and externally, across various media, such as letterhead, newsletters, the web and others.



210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186