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Chesapeake Environmental Management

Chesapeake Environmental Management

LOGO
Implementing our strategic process rooted in research, A. Bright Idea conducted an audit of the CEM brand to establish areas of growth before moving into the redesign of the organization’s logo. Designed to capture the business dedication to environmental stewardship, the new logo features a green and gold custom type treatment paired with a compelling tagline: Applying Practical Science to Improve Communities.

Chesapeake Environmental Management

STYLE GUIDE
In tandem with the development of CEM’s new logo, and to ensure brand consistency across all elements and platforms, we developed a custom style guide to outline logo specifications. The guide serves as a reference tool when implementing the logo on products.

Chesapeake Environmental Management

STATIONERY
Expanding on the CEM rebrand and offering consistency across all products used within the organization, we developed a customized stationery suite to ensure familiarity among all who come in contact with members of the CEM team, and to further build brand awareness inside and outside of the organization.

Chesapeake Environmental Management

WEBSITE
Working in conjunction with the company’s rebrand process, we conducted a full website redesign to align with new brand elements while creating an easy and enjoyable user experience. Through strong visuals and captivating headlines, the site tells the story of the organization’s company culture, core service areas and dedication philanthropy, locally and beyond.

Chesapeake Environmental Management

AMERICA'S COMMERCE CORPS VIDEO
In celebration of Americans who own, operate and work in small businesses, Chesapeake Environmental Management (CEM) launched America's Commerce Corps, a grassroots movement to celebrate and support America's small businesses. This brief video illustrates the new concept and celebrates the contributions of America's small businesses.



210 Archer Street, Bel Air, MD 21014 | (p) 410.836.7180 | (f) 410.836.0186
13750 Arnold Drive, Glen Ellen, Sonoma, CA 95442 | (p) 707.935.1377 | (f) 410.836.0186
348 E. Olive Avenue, Suite E, Burbank, CA 91502 | (p) 818.736.5696 | (f) 410.836.0186