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Which came first – the cultural saying or the tagline

abimaster | January 28, 2013

Quotes and common sayings seem to weave their way into our every day dialogue, but have you ever considered where the sayings actually come from? We’ve compiled a list of brand taglines used in advertising, marketing materials and websites that are also popular cultural sayings. Do you find yourself saying any of these?

 

  • “That was easy”
  • “Never let ‘em see you sweat”
  • “We’re cooking now”
  • “…like a rock”
  • “Where’s the beef?”
  • “Sorry Charlie”
  • “Think outside the box”
  • “When you’ve got it, flaunt it”
  • “Wassup”
  • “Have it your way”
  • “Be all that you can be”
  • “Give me a break”
  • “Just for the fun of it”
  • “That’s the cold truth”

 

Now for the true test! Can you tell us from the list above, which ones were taglines first versus which were popular sayings that turned into brand taglines?

 

Now let’s take it a step further, can you match each with the brand they represent? Below is a list of all the brand names associated with the above taglines and popular sayings. How many can you match? No cheating!

 

Brand Names:

  • Denny’s
  • Chevy
  • U.S. Army
  • Apple
  • Gillette
  • Diet Coke
  • Braniff Airlines
  • Budweiser
  • Kit-Kat Bar
  • Burger King
  • Staples
  • StarKist Tuna
  • Alka Seltzer
  • Wendy’s

Send an email to Katie@abrightideaonline.com to see if your answers are correct!

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