Instagram recently implemented a video feature, taking the once still image only platform to a new level. Instagram video allows users to take a 3 to 15 second clip of anything they want, stopping and starting a video recording whenever they feel; so that you do not have to record the video clip all at once. It also includes a filter feature and a video stabilization option, a feature that put Instagram on the map when it was first introduced.
What at first felt like another version of the highly similar video-only social media outlet Vine, Instagram video has erupted as a strategic marketing tool. The Vine platform limits users to 10 seconds. Many companies use their 15 seconds to capture the users’ attention and provide an interactive glimpse at what services they have to offer. Many retailers are giving behind-the-scenes glimpses of sales and new products while some producers are posting shortened movie trailers. Businesses are finding new ways of reaching consumers as Instagram video transforms marketing methods.
For more information on the newest social media trend and how to integrate it into your marketing strategy, send us an email to our Multimedia Manager, David Wells, at firstname.lastname@example.org.