The new year brings with it a rebirth of colors that add to the hope of warmer times ahead. And if the Pantone Color Institute has anything to say about it, four leaf clovers, leprechauns and spring foliage are in luck after its latest announcement.
Every year, Pantone announces a color or colors of the year. For 2017, Pantone selected “greenery” as Color of the Year (or for my fellow graphic designers out there, Pantone 15-0343). The shade of choice is “a fresh and zesty yellow-green.”
Pantone is internationally respected by the print and design industry as the authority for its “products, services and leading technology for the colorful exploration and expression of creativity.” When Pantone speaks, designers and communicators listen.
With over 1,800 colors in its database, color selection and usage of Pantone’s designs can seem overwhelming at times. The selection of appropriate colors for our designs helps us tell client’s stories through our visual expertise.
I recently had a conversation with my colleague Brian Lobsinger, our director of visual communications, West Coast operations, about using greenery to cut through the visual clutter.
Our advice is identifying complementary shades for the color of choice. These can take the most ordinary creations and give them a jolt of vibrancy and character. For greenery, color complements include:
– Deeper shades
Most notably, these are found in red, brown and gray hues.
Green happens to be my favorite color, and I find it a refreshing tone. Using complementary colors is a great way to produce dynamic, inspirational visuals that grab the attention of the audience and produce stunning results.
Tell us how you plan to incorporate Pantone’s Color of the Year – greenery – into your life by commenting below.