A. Bright Idea celebrates industry recognition for its work with the U.S. Drug Enforcement Administration for National Prescription Drug Take Back Day with a Public Relations Society of America National Capital Chapter Thoth Award for integrated communications.
“We’re so honored to be working with the DEA in promoting this important national initiative for collecting unused, unwanted and expired prescription medications, helping to keep them off the streets and out of the hands of our youth” says A. Bright Idea President, Anita A. Brightman. “With the results in for the fifth Take Back Day, we know that over two million pounds of prescription drugs have been collected by the DEA across the country. We’re proud that our integrated approach to this campaign along with the DEA Public Affairs Office, including public relations, graphic design, interactive and advertising services has supported this important effort.”
A. Bright Idea supports the DEA specifically with media planning and placement for each event, including national placements with the NBC Today Show, Good Morning America, AARP, Facebook and USA Today, as well as regional placements in all major markets, including New York, Miami, Los Angeles, Chicago, Philadelphia, Boston and Houston.
The PRSA National Capital Chapter Thoth Award recognizes public relations and communications excellence in campaigns and individual tactics, which clearly demonstrate the four tiers of effective public relations: research, planning, implementation and evaluation.