OUR STORY

A CULTURE OF COLLABORATION

210 Archer Street, Bel Air, MD

A. Bright Idea's team of talented professionals with diverse backgrounds, help to promote a culture of collaboration between the experts in each of our different sectors: marketing, advertising, public relations, graphic and web design. Unlike other agencies that may be proficient in one of these disciplines, our varied and compatible skill sets offer clients an integrated approach and multi-dimensional solution to their communication challenges.

CREATIVE CAMPAIGNS START HERE

We know there is nothing more powerful than an idea. From great feats in history to that one thing we can't live without, it all started with an idea that was brilliantly nurtured to life. A. Bright Idea's in-house creative team does more than simply create ideas. By creating sustainable ideas for clients, a partnership is just the beginning.

WE TAKE ACTION

We strengthen ideas through calculated thinking and deliberate action. At A. Bright Idea, we believe that any communication tool, whether a corporate identity and suite of collateral materials or a multi-tiered advertising campaign should tie directly to an overall strategic business and communications plan. Our recommendations come from thorough research, the establishment of clear goals and our extensive experience.

WE'RE SYSTEMATIC

From strategic planning to program execution, A. Bright Idea relies on proven tools and techniques to ensure communication initiatives are on-message, on-time, on-budget and most of all, effective. Our four-step process elicits an in-depth understanding of our clients and their goals and objectives, to develop strong strategic plans that deliver results.

The ABI Process

Research We pride ourselves on scrupulous research to uncover industry and market trends, competitors and target audience to best understand your business, identify appropriate messaging and develop a strong communication plan complete with evaluation metrics.	Planning An essential piece of our process, we first develop objectives based on your identified goals. Once objectives are outlined, a strategic plan details specific tactics designed to garner intended results.
Implementation Execution and persistent follow-up of your well-developed plan is the key to its success. We ensure milestones are met and provide you with status updates throughout the project.	Evaluation A critical step, we evaluate the success of the plan at multiple intervals to ensure that objectives are being met or if improvements are necessary.

OUR CREATIVITY SPANS INDUSTRIES

Just as our staff members reflect diverse backgrounds, A. Bright Idea provides communication solutions to a variety of clients from industries as unique as our personalities. Our clientele includes those from the healthcare, banking and financial, education, recruitment and staffing, professional sports properties, real estate, retail and government. We provide clients with project management, organization, strategy and creativity to meet goals and objectives.

LONG-LASTING PARTNERSHIPS

We care about building and sustaining client relationships. Every client is treated equally at A. Bright Idea and is provided with quality service regardless of account size. Our team works with clients in many ways: retainer, per project or hourly, based on individual needs and budget. Based in Bel Air, Maryland, A. Bright Idea's corporate headquarters is a place where ideas are made, uniquely evident the moment you step through the door!

AWARD-WINNING

Each year our work garners awards from regional and national professional organizations and regional community organizations such as the Public Relations Society of America, Graphic Design USA, American Marketing Association, American Communication Professionals, International Academy of the Visual Arts, Maryland Governor's Office of Minority Affairs, Baltimore Better Business Bureau and Harford County Government.

OUR NEXT IDEA COULD BE YOURS

Visit our online portfolio, connect via the latest social media tool or just give us a call. We'll meet your next business challenge head on with ideas you'll be proud to call your own.

View Our Online Portfolio