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A. Bright Idea to assist Stella Maris with anniversary campaigns

abimaster | May 14, 2013

Creative agency will provide strategic marketing, design and advertising support

A. Bright Idea Advertising and Public Relations will provide marketing and creative campaign development support as Stella Maris marks 60 years of elder care and the 30 years of hospice care as Baltimore’s premier provider of long-term care, assisted living and hospice care.

“We are thrilled to work with Stella Maris and welcome the opportunity to utilize our full range of services for a strategic and comprehensive campaign recognizing the organization’s important contributions to the Baltimore community,” said T.J. Brightman, Vice President of Client Relations. “We look forward to promoting Stella Maris’ strong history of compassionate and professional care to the region through dynamic creative.”

This year marks 60 years of Stella Maris serving the needs of the Baltimore community. Stella Maris has been a leader in providing care for elders, with services including senior living facilities, home care, long-term care, rehabilitation, dementia care, as well as a full-service senior day center. Stella Maris is also celebrating another milestone this year, with 30 years of hospice care – one of the first Medicare certified hospices in the state. The anniversary campaign will celebrate Stella Maris’ tradition of high-quality, compassionate care with a reputation unsurpassed in Baltimore.

A. Bright Idea’s experience working with clients in the hospital, physician and health-related industry, as well as past performance results and new strategic recommendations led to the firm’s selection by Stella Maris.

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